Comments on: Seen and noted: Stanza Fashion http://www.bhatnaturally.com/advertising/seen-and-noted-stanza-fashion/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: bhatnaturally http://www.bhatnaturally.com/advertising/seen-and-noted-stanza-fashion/#comment-4042 bhatnaturally Sat, 16 Jan 2010 11:01:40 +0000 http://www.bhatnaturally.com/?p=5810#comment-4042 hehe. I think the way such stuff works is that the line brings a smile to your face and the overall delivery of the message (the layout, art direction, photography, the media environment) seems to have a positive effect on the reader. Likable advertising, as they say. This likability then gets transferred to the brand subliminally and positively pre-disposes one to the brand. So it ain't about falling for a line. Sorry that wasn't meant to be preachy! hehe. I think the way such stuff works is that the line brings a smile to your face and the overall delivery of the message (the layout, art direction, photography, the media environment) seems to have a positive effect on the reader. Likable advertising, as they say. This likability then gets transferred to the brand subliminally and positively pre-disposes one to the brand. So it ain’t about falling for a line.

Sorry that wasn’t meant to be preachy!

]]> By: Mumbai Paused http://www.bhatnaturally.com/advertising/seen-and-noted-stanza-fashion/#comment-4041 Mumbai Paused Sat, 16 Jan 2010 10:20:37 +0000 http://www.bhatnaturally.com/?p=5810#comment-4041 Do people still fall for such lines? Do people still fall for such lines?

]]> By: sumitsharan http://www.bhatnaturally.com/advertising/seen-and-noted-stanza-fashion/#comment-4031 sumitsharan Sun, 10 Jan 2010 07:38:03 +0000 http://www.bhatnaturally.com/?p=5810#comment-4031 RT @bhatnaturally: Stanza Fashion - nice copy. Remember seeing these 2 years ago http://www.lbhat.com/advertising/seen-an... #creativeads RT @bhatnaturally: Stanza Fashion – nice copy. Remember seeing these 2 years ago http://www.lbhat.com/advertising/seen-an... #creativeads

]]> By: bhatnaturally http://www.bhatnaturally.com/advertising/seen-and-noted-stanza-fashion/#comment-4030 bhatnaturally Sun, 10 Jan 2010 02:15:49 +0000 http://www.bhatnaturally.com/?p=5810#comment-4030 Stanza Fashion - nice copy. Remember seeing these 2 years ago http://www.lbhat.com/advertising/seen-an... #creativeads Stanza Fashion – nice copy. Remember seeing these 2 years ago http://www.lbhat.com/advertising/seen-an... #creativeads

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