Sky TV: ingenious way to promote email billing

How do you get 800,000 SKY TV subscribers, who receive their bill in the post, to move with the times and sign up to email billing? Here’s how.

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How do you get 800,000 SKY TV subscribers, who receive their bill in the post, to move with the times and sign up to email billing? Here’s how.

Agency: DDB, New Zealand

Has the challenging creative brief been licked?

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Author: bhatnaturally

Ex-ad man. Love advertising, brands and marketing communication. Apple fan. VP-Corporate Communications, @Robosoft.

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