Comments on: Super Bowl ads: it’s time to get back to advertising http://www.bhatnaturally.com/advertising/super-bowl-ads-its-time-to-get-back-to-advertising/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bhatnaturally http://www.bhatnaturally.com/advertising/super-bowl-ads-its-time-to-get-back-to-advertising/#comment-4138 Bhatnaturally Wed, 10 Feb 2010 09:03:17 +0000 http://www.bhatnaturally.com/?p=6079#comment-4138 Manoj, apart from Pepsi, the other ex-Super Bowl regular Fedex pulled out of the event - for the 2nd year in a row. Pepsi did a smart thing by prolonging the buzz on the brand for a longer period than just limiting it to this one day/event. Also, SB perhaps makes sense for smaller/lesser known brands to propel themselves into the public domain. In India, right all brands - big & small, seem to be clamouring for the IPL! Manoj, apart from Pepsi, the other ex-Super Bowl regular Fedex pulled out of the event – for the 2nd year in a row. Pepsi did a smart thing by prolonging the buzz on the brand for a longer period than just limiting it to this one day/event. Also, SB perhaps makes sense for smaller/lesser known brands to propel themselves into the public domain. In India, right all brands – big & small, seem to be clamouring for the IPL!

]]> By: @manojksamy http://www.bhatnaturally.com/advertising/super-bowl-ads-its-time-to-get-back-to-advertising/#comment-4137 @manojksamy Wed, 10 Feb 2010 07:47:20 +0000 http://www.bhatnaturally.com/?p=6079#comment-4137 Why '1984' is still referred as the best super bowl commercial? I think its because of 2 things. The product itself and obviously the creative. Nowadays an ad in the super bowl is considered to be a mandatory! Do you think that PEPSI, with its decision to opt-out of Super bowl for it "Pepsi Refresh Project" has showed the world a new way to make meaning full move rather than just pumping dollars for few weeks of super bowl? Will it happen in India where a brand can do away with IPL and use that money to establish a meaningful relationship with its consumers? Good day, Manoj Kandasamy. Why '1984' is still referred as the best super bowl commercial? I think its because of 2 things. The product itself and obviously the creative. Nowadays an ad in the super bowl is considered to be a mandatory!

Do you think that PEPSI, with its decision to opt-out of Super bowl for it "Pepsi Refresh Project" has showed the world a new way to make meaning full move rather than just pumping dollars for few weeks of super bowl?

Will it happen in India where a brand can do away with IPL and use that money to establish a meaningful relationship with its consumers?

Good day,

Manoj Kandasamy.

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