Comments on: The best of creative briefs http://www.bhatnaturally.com/advertising/the-best-of-creative-briefs/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rajesh Ramaswamy http://www.bhatnaturally.com/advertising/the-best-of-creative-briefs/#comment-3456 Rajesh Ramaswamy Thu, 30 Jul 2009 11:49:17 +0000 http://www.bhatnaturally.com/?p=4336#comment-3456 The good ones ive heard are Alternate life in a bottle - Smirnoff Everyday spent without a Harley is another day wasted WIth beauty who needs brains - Lux With Beauty you can get away with murder - Lux Ive also heard that har ghar kuch kehta hai was the brief. The funniest was ofcourse the peugot elephant ad. It was as cliche as 'make is aspirational', and thats exactly what they did. The client couldnt say a thing, and he was dead against the idea of showing a taxi driver in India....it was as downmarket as it could get, but the chaps fought and confused the shit out of him. The good ones ive heard are
Alternate life in a bottle – Smirnoff
Everyday spent without a Harley is another day wasted
WIth beauty who needs brains – Lux
With Beauty you can get away with murder – Lux
Ive also heard that har ghar kuch kehta hai was the brief.

The funniest was ofcourse the peugot elephant ad. It was as cliche as ‘make is aspirational’, and thats exactly what they did. The client couldnt say a thing, and he was dead against the idea of showing a taxi driver in India….it was as downmarket as it could get, but the chaps fought and confused the shit out of him.

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