http://www.bhatnaturally.com/advertising/the-long-and-short-of-brand-properties/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.bhatnaturally.com/advertising/the-long-and-short-of-brand-properties/#comment-3440 bhatnaturally Mon, 27 Jul 2009 09:59:43 +0000 http://www.bhatnaturally.com/?p=4256#comment-3440 Hey Subhash! Thanks for dropping by and the comment. How are you? Stay in touch. Hey Subhash! Thanks for dropping by and the comment. How are you? Stay in touch.

]]> http://www.bhatnaturally.com/advertising/the-long-and-short-of-brand-properties/#comment-3439 Subhash Rao Mon, 27 Jul 2009 09:47:15 +0000 http://www.bhatnaturally.com/?p=4256#comment-3439 I thought pepsodent dishum dishum also was a great property that made pepsodent stand out amongst competition. I remember people asking for dishum dishum pepsodent at the retail outlet. I thought pepsodent dishum dishum also was a great property that made pepsodent stand out amongst competition.
I remember people asking for dishum dishum pepsodent at the retail outlet.

]]> http://www.bhatnaturally.com/advertising/the-long-and-short-of-brand-properties/#comment-3404 Surya Rana Tue, 21 Jul 2009 09:45:46 +0000 http://www.bhatnaturally.com/?p=4256#comment-3404 Have you seen the posts in adformula(www.adformula.blogspot.com)? of late there were two posts- one about Liril and another one about Lux.. great brands who are manhandled. Have you seen the posts in adformula(www.adformula.blogspot.com)? of late there were two posts- one about Liril and another one about Lux.. great brands who are manhandled.

]]> http://www.bhatnaturally.com/advertising/the-long-and-short-of-brand-properties/#comment-3403 bhatnaturally Tue, 21 Jul 2009 08:34:47 +0000 http://www.bhatnaturally.com/?p=4256#comment-3403 @ Narayan, thanks. Yes, Ceat too. My 2 bits on Ceat change campaign is <a href=http://www.lbhat.com/advertising/advertising-creative/ rel="nofollow">here</a> . Recently, Coffy Bite has brought back it's 'argument' property on TV. I guess those who saw the original Coffy Bite arguments are grown-ups now and it had to be <a href=http://www.campaignindia.in/news/lotte_encourages_arguments_in_new_coffy_bite_campaign rel="nofollow">brought alive to them again. @ Narayan, thanks. Yes, Ceat too. My 2 bits on Ceat change campaign is here . Recently, Coffy Bite has brought back it’s ‘argument’ property on TV. I guess those who saw the original Coffy Bite arguments are grown-ups now and it had to be brought alive to them again.

]]> http://www.bhatnaturally.com/advertising/the-long-and-short-of-brand-properties/#comment-3400 Narayan Tue, 21 Jul 2009 07:17:43 +0000 http://www.bhatnaturally.com/?p=4256#comment-3400 CEAT - dropping rhino from the logo CEAT – dropping rhino from the logo

]]> http://www.bhatnaturally.com/advertising/the-long-and-short-of-brand-properties/#comment-3399 bhatnaturally Tue, 21 Jul 2009 06:23:55 +0000 http://www.bhatnaturally.com/?p=4256#comment-3399 Sippy? I am honoured!:) Sippy? I am honoured!:)

]]> http://www.bhatnaturally.com/advertising/the-long-and-short-of-brand-properties/#comment-3398 Sanjay Tue, 21 Jul 2009 06:21:40 +0000 http://www.bhatnaturally.com/?p=4256#comment-3398 What about the Cadbury's milk chocolate glass-and-a-half mnemonic? It's used in the UK, but I can't recall seeing it in Indian advertising of late. What about the Cadbury’s milk chocolate glass-and-a-half mnemonic? It’s used in the UK, but I can’t recall seeing it in Indian advertising of late.

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