Comments on: Volkswagen India road block: blitzkreig! http://www.bhatnaturally.com/advertising/volkswagen-india-road-block-blitzkreig/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sriram Iyer http://www.bhatnaturally.com/advertising/volkswagen-india-road-block-blitzkreig/#comment-3789 Sriram Iyer Thu, 12 Nov 2009 06:25:47 +0000 http://www.bhatnaturally.com/?p=5124#comment-3789 I am wondering why they picked only TOI? what about other dailies. I guess simplicity should have been applied. A few ads in TOI/ET/Business express and so on... might have been better. ToI looked like VW's brochure. I am wondering why they picked only TOI? what about other dailies. I guess simplicity should have been applied. A few ads in TOI/ET/Business express and so on… might have been better.

ToI looked like VW’s brochure.

]]> By: sari http://www.bhatnaturally.com/advertising/volkswagen-india-road-block-blitzkreig/#comment-3788 sari Thu, 12 Nov 2009 05:17:15 +0000 http://www.bhatnaturally.com/?p=5124#comment-3788 One can't deny the impact of advertisement in that big scale..only the execution part should have been good...in a more interactive way. Who has time to read long scripts? Infact yesterday when their TVC came in, my Mom a housewife asked about what this brand is all about..bahut costly car hai na? If the point is to just get the brand presence known irrespective of whether we the Mango people can't own one..the mission was successful. And about Paisa...when you are targeting a particular class then the money is all worth it..atleast dilli wala's like show sha. One can’t deny the impact of advertisement in that big scale..only the execution part should have been good…in a more interactive way. Who has time to read long scripts? Infact yesterday when their TVC came in, my Mom a housewife asked about what this brand is all about..bahut costly car hai na? If the point is to just get the brand presence known irrespective of whether we the Mango people can’t own one..the mission was successful.
And about Paisa…when you are targeting a particular class then the money is all worth it..atleast dilli wala’s like show sha.

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