Comments on: Wait, Guinness gets a new tagline http://www.bhatnaturally.com/advertising/wait-guinness-gets-a-new-tagline/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: George http://www.bhatnaturally.com/advertising/wait-guinness-gets-a-new-tagline/#comment-3765 George Thu, 05 Nov 2009 09:04:25 +0000 http://www.bhatnaturally.com/?p=5016#comment-3765 While the earlier thought was all about pouring the Guinness out of a tap...this one might be for the Guiness out of a can. Each can has a nitrogen ball locked inside the can which is relased when you open the can.....you need to pour the can into the glass (not gently slide the beer along the side of the glass like other lagers). The beer needs to fall directly to the bottom of the glass and then you let the beer rest for two minutes till the violent reaction of the gas and beer settles to give you the famed guiness head! I think this commercial superbly brings out the analogy of the charge of the beer in a glass! Love it as much as i love my glass of Guiness! While the earlier thought was all about pouring the Guinness out of a tap…this one might be for the Guiness out of a can. Each can has a nitrogen ball locked inside the can which is relased when you open the can…..you need to pour the can into the glass (not gently slide the beer along the side of the glass like other lagers). The beer needs to fall directly to the bottom of the glass and then you let the beer rest for two minutes till the violent reaction of the gas and beer settles to give you the famed guiness head!

I think this commercial superbly brings out the analogy of the charge of the beer in a glass! Love it as much as i love my glass of Guiness!

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