I remember seeing an ad years ago for some hotel brand – it meant to convey that they offer a comfortable night’s rest thanks to their superior beds. The tag line was something on the lines of ‘Never under estimate a good night’s rest’ and it showed a podium of speakers one of whom was fast asleep when being called out to make the speech. The new campaign for Sleepwell mattress conveys the same idea but in a delightfully realistic manner.
The other two ads in the series, Carwash and CD are equally funny.
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Nice ads. But I thought they spoke more about the absent minded professor rather than somebody who didn’t sleep too well.
hmm, you think the link is tenuous? I thought the penny drops when it’s revealed what the ‘mistake’ was.