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  1. sir,
    ive spent some time with advertising now, ive seen my share of CD’s, ive had great ones and ive have had really bad ones…and they are bad ones for a simple reason that they never told me why the idea or the creative never worked for them…its so true…you work hard…come up with something that you may think is a killer….but all you’d here is “it doesnt work for me”…”not edgy enough”…”Dhum nahi hein”…sad.
    i hope some of them do see this post by you!

  2. an eye opener for every aspiring CD! And a ready reckoner for every CD! To be honest the best CD I have ever worked under had about 8 of the 11 u’ve mentioned…most don’t cross 5!

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