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‘Would you kiss you?’ asks Schick of bearded men

Schick, the razor brand is asking bearded men of New Zealand, ‘Would you kiss you?’ The approach is similar to anti-smoking campaigns which shame smokers into giving up. The timing is right – with the world’s biggest con job – Valentines, round the corner.



Agency: Y&R, New Zealand

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bhatnaturally

Ex-ad man. Love advertising, brands and marketing communication. Apple fan. VP-Corporate Communications, @Robosoft.

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