Airtel’s Voice SMS: so many celebrities, it hurts

The new TVC for Airtel’s Voice SMS is likely to be a popular one. Judging by the comments over at YouTube, everyone seems to lap it up.

While the idea of ‘faking’ an emotion to win over a girl is interesting, I thought the idea could have been pushed further. Did they need celebrities at all? The product feature in itself a powerful one. The presence of celebrities gives it a talking point and adds to memorability nevertheless. But at what cost?

As a comment over here suggested, it would have been funnier if SRK recorded Saif’s emotion on the sly. While almost all of Airtel’s recent ads have featured celebrities, the most memorable one for me is the Airtel ‘Border’ ad, which stirred emotions without any celebrities.

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