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IAMS frisbee: when medium meets message

Along with Pedigree’s Adoption Drive, this one must mark as one of the best examples of a brand going beyond advertising to drive preference. IAMS in Australia created these branded frisbees to drive home the proposition of strong dogs.

iams_dog_frisbee.jpg

Copyranter says this is social media. True, in a way.

Via Direct Daily.

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bhatnaturally

Ex-ad man. Love advertising, brands and marketing communication. Apple fan. VP-Corporate Communications, @Robosoft.

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