Ambient ideas work well when there is a marriage between the environment it is placed in and the proposition. Here’s one such execution for Malaysian Airlines.
The attempt was to cross-sell Malaysian Airlines’ holiday packages for the domestic passengers of the airline. As a prospective traveller I would have reacted positively and remembered the ad. Nice work.
Advertising Agency: Ogilvy & Mather, Kuala Lumpur, Malaysia
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Couldn’t agree with you more on this, nice work indeed.
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Thanks, Vishal!