The standout ambient idea in recent times, for me, is the one for King Kong 3D Experience. The show, created by Universal Studios and Peter Jackson will debut in Hollywood this summer.
Agency: David&Goliath, USA
Check out the TV spot here. The entire campaign seems to have a single, unified thought running through it. The ambient idea brings it alive in a dramatic and simple way: has all the hallmarks of a great ambient idea.
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