Good Blog. Stumbled on it yesterday. What is important for companies when it comes to customer service is the ability to listen and unfortunately many companies show total indifference when a customer goes in with a complaint and thats what makes the customer boil. IF companies realise this simple solution then am sure the bonding between the brand and the customer only strenghtens further…. I remember writing a post on Vodafone. Vodafone ran some brilliant advertising on “Happy to Help” but unfortunately at the last mile where the customer interacted with vodafone either in their own shops or franchised outlets the case was totally different.
And I don’t beleive that running a campaign on how a company is good at customer service will elevate the brand ,good customer service is an entry point for large brands. Its taken for granted. That is why in the first place am coming to you….. wonder if intel will run a campaign that says “we make quality micrprocessors” . …

C’mon, what do you want a company to do, provide free repairs forever for out-of-warranty products?? I just found this post by searching for customer service (on Google Blogsearch), and I think this story is a great example of two things: how we customers can be responsible partners in a business relationship, and how a vendor can listen even when policy says no.

I think it’s perfect that Bhatnaturally posted this before the outcome is known, because the point of this post isn’t the outcome, it’s how the relationship is being handled.

I’m posting about it – I’ll be back with a link.