When technology touches our lives, rather consumes our lives, there is always scope for brands to make use of that opportunity. By urging you to do the opposite. In the recent past, Dentyne urged consumers to make ‘face time’ – to shun the virtual world and make time for friends in real life. Bacardi has released a manifesto recently which pretty much urges you to do the same – fight the LOLs and OMGs it says.
Do such arguments cut ice with the tweeting, Facebook-updating youth? Or does it appeal to the slightly older age group who wistfully look back at the days not too long ago? And how credible are such messages when the next campaign from the same brand can be a true-blue digital campaign?