BBC Knowledge: a little knowledge goes a long way

A spot for BBC Knowledge, Australia is making the rounds of ad blogs of late. What makes it memorable is the great execution and research.

Advertising Agency: Three Drunk Monkeys, Sydney, Australia

In terms of repeat value, it should make our late Manmohan Desai proud. The little nuggests of information makes you want to watch the ad over and over again.Highly campaignable too, I guess. Here’s the print ad.

The consequences of not watching BBC Knowledge versus doing so is brought alive in a tongue-in-cheek manner. Reader involvement on display again. Nice, no?