http://www.bhatnaturally.com/brands/cromas-branded-laptops-sign-of-things-to-come/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.bhatnaturally.com/brands/cromas-branded-laptops-sign-of-things-to-come/#comment-3070 Biju K. Wed, 15 Apr 2009 18:14:04 +0000 http://www.bhatnaturally.com/brands/cromas-branded-laptops-sign-of-things-to-come/#comment-3070 The challenge for these boxes would be the after sales service and AMCs. THis is one issue that would see CROMA struggle. Yes the TATA brand would trigger the intial purchase but repeated purchase there has to be a strong word of mouth- which is doubtful. Well here is wishing them the best The challenge for these boxes would be the after sales service and AMCs. THis is one issue that would see CROMA struggle. Yes the TATA brand would trigger the intial purchase but repeated purchase there has to be a strong word of mouth- which is doubtful. Well here is wishing them the best

]]> http://www.bhatnaturally.com/brands/cromas-branded-laptops-sign-of-things-to-come/#comment-3069 bhatnaturally Wed, 15 Apr 2009 13:44:25 +0000 http://www.bhatnaturally.com/brands/cromas-branded-laptops-sign-of-things-to-come/#comment-3069 Abhishek,thanks for the comment. I agree that a Croma laptop will have a tough time against established global brands. There could be a value seeking consumer who sees merit in a Croma brand. Abhishek,thanks for the comment. I agree that a Croma laptop will have a tough time against established global brands. There could be a value seeking consumer who sees merit in a Croma brand.

]]> http://www.bhatnaturally.com/brands/cromas-branded-laptops-sign-of-things-to-come/#comment-3065 Abhishek Mon, 13 Apr 2009 22:52:20 +0000 http://www.bhatnaturally.com/brands/cromas-branded-laptops-sign-of-things-to-come/#comment-3065 These are far as i can see would never be accepted by the consumer. Most Indians are buying their first NB. For them its as much as tool of work/entertainment as it is a personal accessory. Why would anyone walk around with a 'croma' NB when there are great global brands at comparable spec/pricing/styling etc. Just check out the latest from the likes of Acer, HP etc. Further from what i know, these are all basically zenith computers, so u basically paying all this money for a NB from them ! May private labels work for geasers/micro waves, but for a NB which is such a personalised euipment...i doubt it. What about QC/testing processes....so many reassurances when u buy a known global brand. It will take a lot more than the Tata name i can assure u. ANyways good luck. These are far as i can see would never be accepted by the consumer. Most Indians are buying their first NB. For them its as much as tool of work/entertainment as it is a personal accessory. Why would anyone walk around with a ‘croma’ NB when there are great global brands at comparable spec/pricing/styling etc. Just check out the latest from the likes of Acer, HP etc. Further from what i know, these are all basically zenith computers, so u basically paying all this money for a NB from them ! May private labels work for geasers/micro waves, but for a NB which is such a personalised euipment…i doubt it. What about QC/testing processes….so many reassurances when u buy a known global brand. It will take a lot more than the Tata name i can assure u. ANyways good luck.

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