Comments on: Going advertising: Google billboard – sign of things to come? http://www.bhatnaturally.com/brands/going-google-google-billboard-sign-of-things-to-come/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: kedar http://www.bhatnaturally.com/brands/going-google-google-billboard-sign-of-things-to-come/#comment-3506 kedar Mon, 10 Aug 2009 16:11:54 +0000 http://www.bhatnaturally.com/?p=4442#comment-3506 don't you think paid advertising is the microsoft territory? to spend more money advertising your product than fixing it? google knows better. plus what can a mainline agency probably tell them that they don't already know? i'm curious. don’t you think paid advertising is the microsoft territory? to spend more money advertising your product than fixing it? google knows better. plus what can a mainline agency probably tell them that they don’t already know? i’m curious.

]]> By: Harprabhjot Paul Singh http://www.bhatnaturally.com/brands/going-google-google-billboard-sign-of-things-to-come/#comment-3491 Harprabhjot Paul Singh Thu, 06 Aug 2009 00:08:05 +0000 http://www.bhatnaturally.com/?p=4442#comment-3491 Google is an awesome product. From Chrome, Apps, Blogger and Adsense to the no-need-of-advertising bit, this brand generates its own PR. It's a brand like Apple. They seem to be doing the right mix. http://cockybox.com Google is an awesome product. From Chrome, Apps, Blogger and Adsense to the no-need-of-advertising bit, this brand generates its own PR. It’s a brand like Apple. They seem to be doing the right mix. http://cockybox.com

]]> By: bhatnaturally http://www.bhatnaturally.com/brands/going-google-google-billboard-sign-of-things-to-come/#comment-3487 bhatnaturally Wed, 05 Aug 2009 08:09:05 +0000 http://www.bhatnaturally.com/?p=4442#comment-3487 Sridhar, good point. Google Apps experience is not singularly better than the familiar Word. It probably appeals to a niche and hence the need to create a 'pull'. Sridhar, good point. Google Apps experience is not singularly better than the familiar Word. It probably appeals to a niche and hence the need to create a ‘pull’.

]]> By: Sridhar Turaga (open2save.com) http://www.bhatnaturally.com/brands/going-google-google-billboard-sign-of-things-to-come/#comment-3486 Sridhar Turaga (open2save.com) Wed, 05 Aug 2009 05:12:41 +0000 http://www.bhatnaturally.com/?p=4442#comment-3486 Google Apps (if Gmail and Google Talk are left out from the mix) have mostly been mediocre products. Sites and PartnerPages are C grade products. Docs (except the spreadsheet app) are cool toys but, if you try to live off those it's a torture. Document writing / processing is too important to live thru a Beta for so long. (Basic stuff like pagination is missing) Even Gmail has a lot of issues when u use it with Outlook synchronisation. Also, getting businesses to pay for something required higher reliability, ease of use and support. Google Search and Google Adwords/Analytics are great products ... have constantly innovated to improve and make life easier for users on both ends of the search. Hence the revolution of so many businesses willing use and spend money on those products. I wonder if the "Google formula" of great products need no advertising doesn't apply here ... because Google Apps aren't that great. Google Apps (if Gmail and Google Talk are left out from the mix) have mostly been mediocre products.

Sites and PartnerPages are C grade products. Docs (except the spreadsheet app) are cool toys but, if you try to live off those it’s a torture. Document writing / processing is too important to live thru a Beta for so long. (Basic stuff like pagination is missing) Even Gmail has a lot of issues when u use it with Outlook synchronisation.

Also, getting businesses to pay for something required higher reliability, ease of use and support.

Google Search and Google Adwords/Analytics are great products … have constantly innovated to improve and make life easier for users on both ends of the search. Hence the revolution of so many businesses willing use and spend money on those products.

I wonder if the “Google formula” of great products need no advertising doesn’t apply here … because Google Apps aren’t that great.

]]> By: bhatnaturally http://www.bhatnaturally.com/brands/going-google-google-billboard-sign-of-things-to-come/#comment-3482 bhatnaturally Tue, 04 Aug 2009 10:48:07 +0000 http://www.bhatnaturally.com/?p=4442#comment-3482 Perhaps. But as they launch new products in highly cluttered categories or in categories where changing habits will be difficult (like in the OS), they will resort to some form of paid advertising, I feel. Perhaps. But as they launch new products in highly cluttered categories or in categories where changing habits will be difficult (like in the OS), they will resort to some form of paid advertising, I feel.

]]> By: kedar http://www.bhatnaturally.com/brands/going-google-google-billboard-sign-of-things-to-come/#comment-3481 kedar Tue, 04 Aug 2009 08:26:11 +0000 http://www.bhatnaturally.com/?p=4442#comment-3481 naa... google doesn't need advertising. advertising needs google. naa… google doesn’t need advertising. advertising needs google.

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