This must rank as one of the cheekiest ‘guerilla’ ads. Developed by Euro RSCG, Australia for Veet. It was released on Jan 21st, in The Daily Telegraph, Sydney.
Goodbye Bush, Veet style
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{ 8 comments… read them below or add one }
What brilliant timing! Awesome! Love the word play!
ROFL ! I love the advertising guys for this kinda thinking . Too Good.
LOL. Very creative and truly wonderful timing!
Well, hats off to the brand team that approved this creative.. err… sorry for the down to earth advertising language!
Am I the only one who doesn’t get it? What’s so cheeky about this advertisement? Where’s the word play?
@Aayush, you did say earlier that you were little too conservative. So brace yourself for this. Bush is a reference to ummm… tuft of hair and Veet is a hair removing cream.
Awesome!!..
Neat!
Talk about timing.
-Nikhil