Comments on: It’s Thursday. It’s Videocon’s turn to change logo

By: ranadheer

ranadheer — Tue, 08 Sep 2009 13:35:11 +0000

Chouw and Mouw? Its sounds really funny,
VIDEOCON New Logo is Beautiful.

By: bhatnaturally

bhatnaturally — Sat, 22 Aug 2009 07:01:17 +0000

The agency is McCann Erickson Delhi.

By: rutesh

rutesh — Sat, 22 Aug 2009 06:54:56 +0000

is the advt of videocon designed by pixar…..????

By: Dipika

Dipika — Sun, 05 Jul 2009 17:37:18 +0000

I loved the new set of ads introducing the green logo. I think they pulled off the endearing minimalism in a way the obnoxious ZooZoo ads never could.

By: bhatnaturally

bhatnaturally — Sun, 05 Jul 2009 11:24:12 +0000

Abhishek, Moksh – thanks for the comments. Just saw the press ad yesterday. I didn’t know about the 2 characters until I read about them on the web. The press ad and the web banners do not highlight Chouw and Mouw at all. Still, I quite liked the logo. Much classier than the previous logo.

By: Moksh Juneja

Moksh Juneja — Fri, 03 Jul 2009 13:18:28 +0000

what i dont understand id that why did they have to name the two green things that make the Videocon logo? ‘V’ in new Videocon logo is composed of two animated green, lava-like shapes, they have names – Chouw and Mouw? Its sounds really funny?

By: Abhishek Chopra

Abhishek Chopra — Thu, 02 Jul 2009 14:38:26 +0000

Is this now becoming a case of following the crowd? I remember Godrej did it recently and with Videocon being a competitor who wasn’t getting anywhere, this seemed inevitable. Also it remains to be seen how much the green policy is put into action.

Nice review.

Regards
Abhishek

PS – Do you know the link to the video of the new Max New York Life Insurance ad about the wedding in Kolkata wherein Aunty says, “na jaane kiske, na jaane kiske?” I wanted to review this ad for my blog.