Comments on: Teach India: another powerful idea http://www.bhatnaturally.com/brands/teach-india-another-powerful-idea/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sr. Olive D'Silva http://www.bhatnaturally.com/brands/teach-india-another-powerful-idea/#comment-3327 Sr. Olive D'Silva Wed, 08 Jul 2009 07:00:12 +0000 http://www.bhatnaturally.com/?p=444#comment-3327 It is wonderful to see so many contributing to teach the unpriviledged. I too would like to offer my services as I spent some of my time as an National Service Coordinator in college and would like to continue making my contribution in my retirement. It is wonderful to see so many contributing to teach the unpriviledged. I too would like to offer my services as I spent some of my time as an National Service Coordinator in college and would like to continue making my contribution in my retirement.

]]> By: bhatnaturally http://www.bhatnaturally.com/brands/teach-india-another-powerful-idea/#comment-312 bhatnaturally Thu, 10 Jul 2008 14:08:02 +0000 http://www.bhatnaturally.com/?p=444#comment-312 The single post views in this theme do not have links to previous posts. I find it irritating too. I guess from the home page you can access Archives or Calendar. The single post views in this theme do not have links to previous posts. I find it irritating too. I guess from the home page you can access Archives or Calendar.

]]> By: Tanaya Pandey http://www.bhatnaturally.com/brands/teach-india-another-powerful-idea/#comment-311 Tanaya Pandey Thu, 10 Jul 2008 13:58:20 +0000 http://www.bhatnaturally.com/?p=444#comment-311 Also how do i read your older articles besides the ones featured on your homepage?? there seems to be no link saying previous enteries..i am totally confused with this new layout.. i like it but it seems like thats all that there is.. Also how do i read your older articles besides the ones featured on your homepage?? there seems to be no link saying previous enteries..i am totally confused with this new layout.. i like it but it seems like thats all that there is..

]]> By: bhatnaturally http://www.bhatnaturally.com/brands/teach-india-another-powerful-idea/#comment-310 bhatnaturally Thu, 10 Jul 2008 12:22:49 +0000 http://www.bhatnaturally.com/?p=444#comment-310 Tanaya, I am also among those who think that the Lead India was just a gimmick, packaged well as a 'change-agent' for India. I am also told that the Lead India winners have been asked to pipe down and stop making noise in mass media. And without TOI's platform for visibility they would be nowhere. The approach to creating the communication for Lead India may not be a failure. On Teach India, I also believe that this has potential to 'make a difference' because you are asking individuals to make a 'smaller effort' compared to leading a nation. Thanks for the comments. Tanaya, I am also among those who think that the Lead India was just a gimmick, packaged well as a ‘change-agent’ for India. I am also told that the Lead India winners have been asked to pipe down and stop making noise in mass media. And without TOI’s platform for visibility they would be nowhere. The approach to creating the communication for Lead India may not be a failure. On Teach India, I also believe that this has potential to ‘make a difference’ because you are asking individuals to make a ‘smaller effort’ compared to leading a nation. Thanks for the comments.

]]> By: Tanaya Pandey http://www.bhatnaturally.com/brands/teach-india-another-powerful-idea/#comment-309 Tanaya Pandey Thu, 10 Jul 2008 12:07:56 +0000 http://www.bhatnaturally.com/?p=444#comment-309 The Lead India Campaign to me was an extreme failure.. did any of those ads - the kid moving the tree trunk make any indian change the way for the country ? No, i dont think it shook anyone from their seats to change things.. it was just a full fledged marketing gimmick for TOI.. maybe got them the TRPs for the Lead india show.. even that i am not sure of 'coz the programme was so boring.. and eventually where have those lead india winners gone? who are they leading.. what are they changing and where are they changing? The Teach India campaign would probably work better considering its an optional choice and people who associate with NGO's and want to do their bit in smaller ways.. this is an easier option for value addition to the society for people like those..it will still be people who always do things in small ways.. i dont think it will convert non doers into doing anything for the kids.. The Lead India Campaign to me was an extreme failure.. did any of those ads – the kid moving the tree trunk make any indian change the way for the country ? No, i dont think it shook anyone from their seats to change things.. it was just a full fledged marketing gimmick for TOI.. maybe got them the TRPs for the Lead india show.. even that i am not sure of ‘coz the programme was so boring.. and eventually where have those lead india winners gone? who are they leading.. what are they changing and where are they changing?

The Teach India campaign would probably work better considering its an optional choice and people who associate with NGO’s and want to do their bit in smaller ways.. this is an easier option for value addition to the society for people like those..it will still be people who always do things in small ways.. i dont think it will convert non doers into doing anything for the kids..

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