Remember the recent Nissan Leaf ad? The ad runs on electricity and to remind people of that fact, Lew´Lara\TBWA, Brazil created these power sockets shaped like the car. The sockets were then placed at ‘decoration and construction stores’. The car’s shape may not be as iconic as the Beetle so I wonder if there is a [...]
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How do you bring the brand experience alive across (pardon the jargon) various consumer touch points? That’s the question often asked of advertising agencies. The attempt is to bring alive an aspect of the brand or a campaign in an unusual medium, putting the medium’s characteristics to best use. We’ve heard of the Coke Happiness [...]
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