Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 2nd December, 2016: Spotify, Volvo Trucks and more. 1. Volvo Trucks: Live Test Brands have long realised … Continue reading .@VolvoTrucks, @sandyhook, @Spotify and more: creative ideas of the week
WPPed Cream - the internal creative awards for WPP group agencies have been awarded since 2007. The categories have evolved over the years to reflect changing times. Thankfully, 'advertising' is still a category with awards for print, outdoor and film. Just a decade ago, outdoor was limited to vinyl billboards. But today, the category includes fancy interactive … Continue reading 3 outdoor campaigns of note from the WPPed Cream 2016 awards
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 22nd April, 2016: Mosquito Killer Board, IKEA and more. Mosquito Killer Board The lines between the erstwhile … Continue reading The Mosquito Killer Billboard, IKEA and more: creative ideas of the week
I love everything about the Snickers 'you are not you when you are hungry' campaign. It is based on a great insight, articulated well and the central idea is so 'campaignable'. We've seen some great theme and tactical ads as part of the campaign. A new outdoor campaign takes it to the next level - actually showing people what the downside of being hungry.
Campaigns for the Museum of Childhood have been featured in ad blogs before and have gone on to win awards, including the Cannes in 2009. Most of them were traditional posters, executed superbly. Now comes a street graphics driven campaign which is even more memorable because of its unexpected nature.
I remember an early lesson from my ex-boss about charity advertising: ask for a specific amount. Instead of saying 'donate generously' asking for a specific amount has a better chance of getting a donation. Second, make the response mechanism easy. In advertising, I grew up in the print era where the coupon was a powerful … Continue reading Misereor: The Social Swipe – charity advertising done right
Just what makes outdoor ads great: idea-driven, locally relevant, creative suited to a fleeting medium. Loved the new campaign for Morrisons, supporting the launch of the Morrisons.com home delivery service in London. The campaign highlights London neighbourhoods and puns on them using a food product. So we have ‘Mornington Cressent’, ‘West Mincester’, ‘Piccalilli Circus’, ‘White … Continue reading Outdoor ads by @DLKWLowe for @Morrisons: pun-tastic
The print and outdoor ads from The Economist have always generated positive buzz for the brand. The classic red background, clever headline look of these ads are etched in my memory. I have always been a fan of the classic David Abbott created ads and loved the way they convey a clear, relevant and distinct … Continue reading Seen and noted: The Economist – get a world view
Just a few years ago Outdoor advertising meant just vinyl billboards. And then interactive elements were built into billboards (see a whole lot of creative outdoor work here) and the category has morphed into anything from ambient ideas to mall activations. In this context, the Cadbury Say It With Chocolate activation, which did the rounds … Continue reading Best of Kancil Awards : Cadbury Say it with Chocolate
Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you in an instant and strike you as a great, relevant, idea that makes sense for the brand and is well executed. I thought I will write a series of posts on such winners. Here’s the fifth one: … Continue reading Best of #CannesLions 2013: Coca-Cola Small World outdoor ads