There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 9th June, 2017: Volvo XC60, iPhone 7 ad featuring Carl Sagan's voice over and more. 1. Volvo: Moments The Future of… Continue reading Volvo moments, Volkswagen laughing horse and more: creative ideas of the week
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 2nd December, 2016: Spotify, Volvo Trucks and more. 1. Volvo Trucks: Live Test Brands have long realised… Continue reading .@VolvoTrucks, @sandyhook, @Spotify and more: creative ideas of the week
WPPed Cream - the internal creative awards for WPP group agencies have been awarded since 2007. The categories have evolved over the years to reflect changing times. Thankfully, 'advertising' is still a category with awards for print, outdoor and film. Just a decade ago, outdoor was limited to vinyl billboards. But today, the category includes fancy interactive… Continue reading 3 outdoor campaigns of note from the WPPed Cream 2016 awards
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 22nd April, 2016: Mosquito Killer Board, IKEA and more. Mosquito Killer Board The lines between the erstwhile… Continue reading The Mosquito Killer Billboard, IKEA and more: creative ideas of the week
I love everything about the Snickers 'you are not you when you are hungry' campaign. It is based on a great insight, articulated well and the central idea is so 'campaignable'. We've seen some great theme and tactical ads as part of the campaign. A new outdoor campaign takes it to the next level - actually showing people what the downside of being hungry.