E-commerce sales boom and e-tail therapy

After witnessing the recent marketing blitz by Flipkart, Snapdeal, Amazon and Myntra,I was reminded of a rather well known saying in retailing, “If people went to stores only when they needed to buy and bought only what they needed, the economy would collapse.” While this was originally coined for brick & mortar retail, it has… Continue reading E-commerce sales boom and e-tail therapy

Brand Strategy Demystified

Recently, while I was designing a course on ‘Strategic Management’ for our Executive Program in Business Analytics, there were two things I decided I will not do: use PowerPoint and throw jargon. Suddenly, a line of thought triggered. While reading up the vast amounts of literature available on strategy, having studied it during my student… Continue reading Brand Strategy Demystified

Brand sponsorship of global events: new challenges for brands

An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week's Storybard, touched upon the topic of brands sponsoring global events. Specifically, the issue was about how with global events like FIFA World Cup, brands not associated with the event in an official capacity as sponsors are gaining mileage through through brand… Continue reading Brand sponsorship of global events: new challenges for brands