Brands

Of Pantene, paid news and brand credibility

by bhatnaturally on September 6, 2011

Of Pantene, paid news and brand credibility

The paid news phenomena in Indian media has been a subject of debate. The focus has largely been on journalists selling out to politicians by creating positive stories for a price. Brands have also done opted for this route with celebrity endorsements and brand launches dressed up as ‘news’. The belief is that the unsuspecting [...]

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Mahindra Rise: going beyond taglines

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by bhatnaturally on September 2, 2011

‘We bring good things to life‘ was the advertising slogan of GE for over 2 decades, up until early 200os. The line beautifully captured the diverse areas of business GE was involved in. David Lucas composed the advertising jingle and there were several endearing, heart-warming commercials that brought alive the deeper meaning of the tagline [...]

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Microsoft, Android & iOS: the UI debate

September 1, 2011
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Microsoft announced details of improvements in Windows Explorer in their upcoming Windows 8 release. Tech blogs have called it plain ugly - labeling its interpretation of ‘No Compromise’ as the definition of compromise. Sure that TechCrunch piece is from M G Siegler – known to be an Apple fanboy. But even Microsoft fans like Paul Thurrot has [...]

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Building e-commerce brands the FMCG way

August 2, 2011
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Myntra, the Bangalore based e-commerce company launched a new TV campaign recently. Created by Happy Creative Services, the TVC  ‘juxtaposes new-age fashion with old-world grit‘ and positions the brand as ‘the fashionable new age‘. The execution is slick and a welcome departure from the typical ‘fashion’ advertising. Of late, several e-commerce sites have taken to [...]

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Some things to not like about the ‘Like’ button

July 2, 2011
Some things to not like about the ‘Like’ button

What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr photo and a news item on the web? In fact virtually everything on the web? All of them place the obligatory share buttons – urging you to share the content via email, Twitter, Facebook, Instapaper [...]

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Ad-supported Kindle: will the trend continue?

April 19, 2011
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Amazon recently announced an ad-supported Kindle for $114 – that’s $25 off the regular price of $139. On the software side of things – especially on the Mac and iOS platforms its common to see both ad-supported (free) and ad-free (paid) versions. Image Via I have used ad-supported versions of Echofon (a Twitter client on [...]

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The Indian consumer: we are like this only

March 16, 2011
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The diverse nature of India is a subject of fascination for most foreigners. We in India are used to it simply because its all around us – depressing slums right next to posh residential areas, stories of opulence grabbing headlines along with those of extreme poverty. As consumers too, the diversity is apparent – glucose [...]

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