‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to it. I guess the usage helps the brand Google , as it subliminally cues the undisputed leadership position of the brand in the ‘search’ business. It unambiguously conveys that Google equals generic search. Also, chances are a person will actually use Google (and not Bing, Yahoo or DuckDuckGo) when he uses the brand name as…
Business Insider’s CEO Henry Blodget delivered the ‘Future of Digital: 2013’ presentation recently. The presentation covered a lot of topics…
As ideas go, this one ranks high up in terms of ingenuity, simplicity and more importantly – the potential to…
I shared an image of the Average Selling price of major smartphone brands (as reported in a Mashable article) on Twitter. I disagree with the comparison of a single phone model, iPhone (even if you include the 4S, 5C and 5S it is still a single brand) with an entire category of phones with literally thousands of brands under it, i.e. Android. Be that as it may, the data presented is not a startling new…
This is a guest post by Anand Narasimha. Anand is Dean & Professor of Marketing at IFIM Business School, Bangalore.…
I have been in advertising long enough to have witnessed some of the earliest ads of Thumps Up. Trikaya Advertising…
‘We bring good things to life’ was the advertising slogan of GE for over 2 decades, up until early 200os. The line beautifully captured the diverse areas of business GE was involved in. David Lucas composed the advertising jingle and there were several endearing, heart-warming commercials that brought alive the deeper meaning of the tagline to consumers. Back then, combination of likable advertising and PR was good enough to convey the company’s vision. But it’s…
Myntra, the Bangalore based e-commerce company launched a new TV campaign recently. Created by Happy Creative Services, the TVC ‘juxtaposes…
The diverse nature of India is a subject of fascination for most foreigners. We in India are used to it simply because its all around us – depressing slums right next to posh residential areas, stories of opulence grabbing headlines along with those of extreme poverty. As consumers too, the diversity is apparent – glucose biscuits could very well be the only breakfast some can afford while there is a market for luxury brands too.…