Coca-Cola brand activations: power of happiness proposition

Of late, there's been a surfeit of videos for Coca-Cola which can be broadly clubbed under 'activation' or Promo. Most of them involve an on-ground event where consumers engage with the Coca-Cola brand directly or indirectly. Some of these activations have gone on to win awards, while many have become viral successes. All of them have… Continue reading Coca-Cola brand activations: power of happiness proposition

Social media is not a substitute for on-ground market sentiment

Years ago, when I was working on a MNC account, the MD of the Indian operations (a Canadian) asked why his ads (for an FMCG brand) were not shown on sports channels during telecast of golf tournaments. When I told him that the numbers didn't warrant it, he said, 'but all my friends watch golf'.… Continue reading Social media is not a substitute for on-ground market sentiment

Microsoft Office for iPad: the right step, a bit late?

There was a time in my life where virtually everything to do with office productivity was connected to a Microsoft product: the OS on the PC, Outlook mail, Powerpoint for presentations and Word for documents. I was never a spreadsheet guy so my exposure to Excel was minimal. Even when I switched to a Mac,… Continue reading Microsoft Office for iPad: the right step, a bit late?

Celebrity endorsements in ads and social media

'Whenever Samsung, Nokia, BlackBerry or any other smartphone company uses a celebrity to hawk their wares, tech bloggers immediately search for instances of that celebrity using an iPhone' wrote BGR in an article titled, This is easily one of the most annoying things tech bloggers do. The article went on to say: Often times, the… Continue reading Celebrity endorsements in ads and social media

Samsung, selfies, Oscars and product placement

The Twitter world was abuzz today with live updates on the Oscars and the Ellen DeGeneres selfie (which at the time of writing, has clocked 2.4mn RTs and 1.1mn favourites). Samsung was the official sponsor of the event and product placement with Ellen wielding the phone (a Note 3, I guess) was prominent. Even before… Continue reading Samsung, selfies, Oscars and product placement