Of Cleartrip going local and brand names

Cleartrip has been my go-to option for travel bookings - be it airline, train or hotels. I quite like the experience across platforms - be it on the web or mobile devices. In my view, its design (and in a Steve Jobs-esque way not referring to just its looks) is the primary differentiator as there… Continue reading Of Cleartrip going local and brand names

When monopolies, dominant brands take consumers for granted

In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely to be Indian Airlines. Consumers experienced better customer service, punctuality and more after the entry of private airlines, forcing Indian Airlines to improve its customer experience. A big manifestation of this change would be about… Continue reading When monopolies, dominant brands take consumers for granted

Good design: moat against competition for brands

There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders. Herewith some unsolicited thoughts on the subject: Good design is the best, often only, competitive edge The days of genuine, tangible product-driven USP are long over. Parity is the norm across brands in most categories.… Continue reading Good design: moat against competition for brands