Of Cleartrip going local and brand names

Cleartrip has been my go-to option for travel bookings - be it airline, train or hotels. I quite like the experience across platforms - be it on the web or mobile devices. In my view, its design (and in a Steve Jobs-esque way not referring to just its looks) is the primary differentiator as there … Continue reading Of Cleartrip going local and brand names

When monopolies, dominant brands take consumers for granted

In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely to be Indian Airlines. Consumers experienced better customer service, punctuality and more after the entry of private airlines, forcing Indian Airlines to improve its customer experience. A big manifestation of this change would be about … Continue reading When monopolies, dominant brands take consumers for granted

Of Patanjali, strong brand equity and design

Great design is often the only moat against competition. It allows for a brand to command loyalty and price premium. Apple is often cited as a great example of this. Recently it was argued that regional publications in India ought to invest in good design in order to command a premium from advertisers. In the … Continue reading Of Patanjali, strong brand equity and design

Good design: moat against competition for brands

There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders. Herewith some unsolicited thoughts on the subject: Good design is the best, often only, competitive edge The days of genuine, tangible product-driven USP are long over. Parity is the norm across brands in most categories. … Continue reading Good design: moat against competition for brands

New Google logo: visibility will improve acceptance

Google revealed a new logo and the internet reacted exactly the way it reacts to change: mostly offer brickbats and barbs. Herewith my thoughts on the whole logo change saga and consumer reaction which follows: We all hate change: a change in routine or a break from the familiar is an uncomfortable feeling always. Google … Continue reading New Google logo: visibility will improve acceptance

Hard Rock Casino: art direction with an idea

In advertising, is not uncommon to perceive art direction as beautification of an ad. The copy-art team sometimes think independently and one adapts to the others' idea. But when an idea drives the campaign embellished with great art & copy, magic happens. A new campaign for Hard Rock Casino from Canada seems to be that kind - driven by an idea and made better through craft.

Intrusion and clutter as advertising strategy: the design chaos in Indian media

Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an over is bowled? It was as if a sarkari official was itching to press the play button of an ad on every possible 'break' - real or imagined. And it only drove us viewers up … Continue reading Intrusion and clutter as advertising strategy: the design chaos in Indian media

Cafe Coffee Day’ 2014 planner – Sitdownopedia: designed for cool quotient

Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of 'a lot can happen over coffee' and urges to sit down and chat things over a cup of coffee. The agency has taken the #Sitdown idea forward with a Planner for 2014, dubbed 'Sitdownopedia'. To quote the entry … Continue reading Cafe Coffee Day’ 2014 planner – Sitdownopedia: designed for cool quotient