Of crowdsourcing creative ideas and Doordarshan logo

Crowdsourcing

Doordarshan, India’s public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to appeal to a younger audience. The new design is sought to be crowdsourced from the general public and the winning entry comes to with a cash prize of INR 100,000 (approx $1560). Predictably, there is… Continue reading Of crowdsourcing creative ideas and Doordarshan logo

Of Cleartrip going local and brand names

Cleartrip has been my go-to option for travel bookings - be it airline, train or hotels. I quite like the experience across platforms - be it on the web or mobile devices. In my view, its design (and in a Steve Jobs-esque way not referring to just its looks) is the primary differentiator as there… Continue reading Of Cleartrip going local and brand names

When monopolies, dominant brands take consumers for granted

In India, the oft-quoted example of how competition forced a hitherto monopoly brand to change for the better, is likely to be Indian Airlines. Consumers experienced better customer service, punctuality and more after the entry of private airlines, forcing Indian Airlines to improve its customer experience. A big manifestation of this change would be about… Continue reading When monopolies, dominant brands take consumers for granted