5 ad campaigns which created the proverbial ‘dent in the universe’

Steve Jobs dent quotes

Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance to create ideas which ‘make a dent in the universe’. That phrase has been attributed to Steve Jobs in the context of a company’s mission. But what does the phrase, ‘dent in the universe’ mean? Is… Continue reading 5 ad campaigns which created the proverbial ‘dent in the universe’

When comparative advertising works

'Is comparative advertising dead?' asked an article recently. The thrust of the argument was that: - product differentiation is dead and hence comparative advertising is dead - comparative advertising is driven by pompous marketer's ego - its impact on the consumer was minimal The article cites examples from the FMCG world and the recent spat… Continue reading When comparative advertising works

Ageism in work life – an inevitable reality (and how to overcome it)

The dictionary defines ageism as 'prejudice or discrimination on the grounds of a person's age'. At work, it usually manifests as people above a certain age (usually 50+ and in some cases 45+) being considered unemployable or dead weight the company call ill afford to carry along. The reasons behind such a mindset: - old… Continue reading Ageism in work life – an inevitable reality (and how to overcome it)