I came across a LinkedIn post linking to an article which called to question the importance of brand names for a business. Essentially it said that any name is fine for a business as it is the product performance which matters ultimately. The note cited examples of successful brands who have seeming run-of-the-mill or names… Continue reading What’s in a brand name? Everything (almost).
Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance to create ideas which ‘make a dent in the universe’. That phrase has been attributed to Steve Jobs in the context of a company’s mission. But what does the phrase, ‘dent in the universe’ mean? Is… Continue reading 5 ad campaigns which created the proverbial ‘dent in the universe’
'Is comparative advertising dead?' asked an article recently. The thrust of the argument was that: - product differentiation is dead and hence comparative advertising is dead - comparative advertising is driven by pompous marketer's ego - its impact on the consumer was minimal The article cites examples from the FMCG world and the recent spat… Continue reading When comparative advertising works
The dictionary defines ageism as 'prejudice or discrimination on the grounds of a person's age'. At work, it usually manifests as people above a certain age (usually 50+ and in some cases 45+) being considered unemployable or dead weight the company call ill afford to carry along. The reasons behind such a mindset: - old… Continue reading Ageism in work life – an inevitable reality (and how to overcome it)
Whenever a famous logo, especially one that’s been around for a long time, goes for a change, there is criticism from the public. Thanks to social media and its 24x7 outrage treadmill, the noise seems amplified of late. Some of the recent instances of logo outrage include Google, Gap, Airtel and now Wipro. The backlash… Continue reading The fuss over logo changes