Memories of ad agency life from the early 90s

‘Those were the days’.  Every era sees folks of a certain vintage utter these words as they look back wistfully on days past. In the 90s, I am sure many of us who listened to nonsense lyrics in Hindi movies and would have gone  ‘those were the days’ about lyrics of the 80s or 70s.… Continue reading Memories of ad agency life from the early 90s

Despite debates on costs & scams, advertising awards will thrive

Do award winning ads have a business impact? Should the ad industry be obsessed about awards? These are questions which pop up almost every year in the advertising & marketing industry. Aside from these, the debate around the prohibitive costs of sending entries to advertising award shows and scam work being awarded in such shows… Continue reading Despite debates on costs & scams, advertising awards will thrive

5 ad campaigns which created the proverbial ‘dent in the universe’

Steve Jobs dent quotes

Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance to create ideas which ‘make a dent in the universe’. That phrase has been attributed to Steve Jobs in the context of a company’s mission. But what does the phrase, ‘dent in the universe’ mean? Is… Continue reading 5 ad campaigns which created the proverbial ‘dent in the universe’

When comparative advertising works

'Is comparative advertising dead?' asked an article recently. The thrust of the argument was that: - product differentiation is dead and hence comparative advertising is dead - comparative advertising is driven by pompous marketer's ego - its impact on the consumer was minimal The article cites examples from the FMCG world and the recent spat… Continue reading When comparative advertising works