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Thoughts on Google+

July 6, 2011
Thoughts on Google+

This is not a review or a ‘future gaze’ of Google+ – tech experts and several bloggers have already already done that.  Nevertheless, herewith a few random observations. On the launch day of Google+ my Twitter timeline could be divided into two groups: those who gushed about Google+ and those who were non-plussed. My first [...]

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Some things to not like about the ‘Like’ button

July 2, 2011
Some things to not like about the ‘Like’ button

What is common to a blog post, an article in an online daily or magazine, a Facebook post, a Flickr photo and a news item on the web? In fact virtually everything on the web? All of them place the obligatory share buttons – urging you to share the content via email, Twitter, Facebook, Instapaper [...]

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Apple Way of Marketing and the rest of us

June 20, 2011
Apple Way of Marketing and the rest of us

Much has already been written about the secrets of Apple’s marketing success – in the form of blog posts and books. But the topic continues to fascinate tech & marketing pundits. Two aspects of Apple’s marketing – retail and advertising strategy were talked about in two recent articles. The Wall Street Journal wrote about the [...]

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Social media: a distraction or part of the new ‘work’?

May 29, 2011
Social media: a distraction or part of the new ‘work’?

It is not uncommon for bosses to frown upon employees who spend time on social media websites at work. Those who spend time on Facebook or Twitter are usually considered wastrels or shirkers. Both these activities are seen as distractions – Facebook is perhaps lesser of the evil – it may be seen as a [...]

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Of social media influence and Klout

May 23, 2011

Remember Technorati Ranks? Neither do I. However, a few years ago when blogging became popular, it was hot property. Nowadays, it doesn’t seem to have the kind of influence it once had. Like Technorati, several brands have attempted to become the gold standard in measuring online influence – Alexa for example. But no single brand [...]

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The decade in advertising: then and now

May 16, 2011

On the occasion of completing 10 years, Storyboard ran a programme outlining the landmark advertising campaigns of the decade. The show also asked leading industry professionals about the big changes in advertising today as compared to 10 years ago. At the turn of the last decade I was working in neighbouring countries and wasn’t witness [...]

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Twitter & Facebook brand pages: joining the checklist

May 8, 2011

Few years ago, if you developed a TV commercial for a brand chances are you will mandatorily develop an Outdoor design or print ad. Nowadays, the ‘must-do’ list after a TVC includes a Facebook Fan Page and a Twitter stream. Which is fine but as many experts have said before an inactive social media page [...]

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