Unilever is launching a new fragrance of Axe and its for women. Yes, the brand pitched squarely at men and promising to transform all men into ‘chic magnets’ is now introducing Anarchy – a fragrance for ‘him and her’. The launch involves, not just conventional advertising but a graphic novel whose plot can be shaped [...]
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There was a clear pattern to online activities of Indian brands a little while ago: create brand website, drive traffic to it through web banners in mass or niche portals. The content on these brand websites too followed a pattern: information about brands or the current campaign, videos of ads and the mandatory wallpapers for [...]
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