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	<title>Bhatnaturally &#187; Digital</title>
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	<link>http://www.bhatnaturally.com</link>
	<description>Ramblings on Advertising, Apple and New Media</description>
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		<title>Axe Anarchy: advertising, digital or experience campaign?</title>
		<link>http://www.bhatnaturally.com/online/axe-anarchy-advertising-digital-or-experience-campaign/</link>
		<comments>http://www.bhatnaturally.com/online/axe-anarchy-advertising-digital-or-experience-campaign/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 17:43:07 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Axe]]></category>

		<guid isPermaLink="false">http://bhatnaturally.com/oldbhat/?p=10863</guid>
		<description><![CDATA[Unilever is launching a new fragrance of Axe and its for women. Yes, the brand pitched squarely at men and promising to transform all men into &#8216;chic magnets&#8217; is now introducing Anarchy &#8211; a fragrance for &#8216;him and her&#8217;. The launch involves, not just conventional advertising but a graphic novel whose plot can be shaped [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.bhatnaturally.com/online/axe-anarchy-advertising-digital-or-experience-campaign/' addthis:title='Axe Anarchy: advertising, digital or experience campaign? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is Facebook the new brand website?</title>
		<link>http://www.bhatnaturally.com/online/is-facebook-the-new-brand-website/</link>
		<comments>http://www.bhatnaturally.com/online/is-facebook-the-new-brand-website/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 01:45:54 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://bhatnaturally.com/oldbhat/?p=10859</guid>
		<description><![CDATA[There was a clear pattern to online activities of Indian brands a little while ago: create brand website, drive traffic to it through web banners in mass or niche portals. The content on these brand websites too followed a pattern: information about brands or the current campaign, videos of ads and the mandatory wallpapers for [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.bhatnaturally.com/online/is-facebook-the-new-brand-website/' addthis:title='Is Facebook the new brand website? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Philippine Tourism: it&#8217;s more fun in social media</title>
		<link>http://www.bhatnaturally.com/online/philippine-tourism-its-more-fun-in-social-media/</link>
		<comments>http://www.bhatnaturally.com/online/philippine-tourism-its-more-fun-in-social-media/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 02:46:53 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://bhatnaturally.com/oldbhat/?p=10830</guid>
		<description><![CDATA[There&#8217;s no telling what goes viral in social media nowadays. A recent slogan for Philippine Tourism, &#8216;It&#8217;s more fun in the Philippines&#8216; has caught the fancy of consumers in social media. Agency: BBDO Guerrero As far as tourism slogans go the line follows the trend of describing the feeling of visiting a country, creating an [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.bhatnaturally.com/online/philippine-tourism-its-more-fun-in-social-media/' addthis:title='Philippine Tourism: it&#8217;s more fun in social media '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Tanishq Missing Diamonds: worth finding</title>
		<link>http://www.bhatnaturally.com/advertising/tanishq-missing-diamonds-worth-finding/</link>
		<comments>http://www.bhatnaturally.com/advertising/tanishq-missing-diamonds-worth-finding/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 10:56:44 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Tanishq Missing Diamonds]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=9114</guid>
		<description><![CDATA[There was a time when a 360-degree campaign was wrongly interpreted by creative teams as (a) creating a TV commercial (b) taking a static image or a screen grab from the film and plaster it on static media. Thankfully we&#8217;ve come a long way since then. The last Tanishq ad featuring Amitabh Bachchan was quite [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.bhatnaturally.com/advertising/tanishq-missing-diamonds-worth-finding/' addthis:title='Tanishq Missing Diamonds: worth finding '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Volkswagen Jetta: anything for a community</title>
		<link>http://www.bhatnaturally.com/advertising/volkswagen-jetta-anything-for-a-community/</link>
		<comments>http://www.bhatnaturally.com/advertising/volkswagen-jetta-anything-for-a-community/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 17:28:22 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[#anything4jetta]]></category>
		<category><![CDATA[Volkswagen]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=8998</guid>
		<description><![CDATA[And so Volkswagen India continues with the strategy of a print driven blitzkrieg to launch another model in India. This morning&#8217;s Times of India came with a &#8216;wrap around&#8217; printed in glossy art paper (card?). I almost missed it as my wife had carefully separated the main paper from the ad. The fact that it [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.bhatnaturally.com/advertising/volkswagen-jetta-anything-for-a-community/' addthis:title='Volkswagen Jetta: anything for a community '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>IKEA, YouTube and Facebook: Happy to Bed</title>
		<link>http://www.bhatnaturally.com/online/ikea-youtube-and-facebook-happy-to-bed/</link>
		<comments>http://www.bhatnaturally.com/online/ikea-youtube-and-facebook-happy-to-bed/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 16:10:04 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Happy to Bed]]></category>
		<category><![CDATA[IKEA]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=8989</guid>
		<description><![CDATA[I remember seeing the new IKEA ad for the UK market (created by Mother) over at some ad blog. According to Campaign Live: The integrated campaign, by Mother, aims to widen bedtime beyond brushing your teeth, taking off any makeup and putting on pyjamas and enacourge people to celebrate bedrooms and make them a &#8220;happy [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.bhatnaturally.com/online/ikea-youtube-and-facebook-happy-to-bed/' addthis:title='IKEA, YouTube and Facebook: Happy to Bed '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.bhatnaturally.com/online/ikea-youtube-and-facebook-happy-to-bed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seen and noted: Tata Steel</title>
		<link>http://www.bhatnaturally.com/advertising/seen-and-noted-tata-steel/</link>
		<comments>http://www.bhatnaturally.com/advertising/seen-and-noted-tata-steel/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 23:23:45 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Tata Steel]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=8670</guid>
		<description><![CDATA[&#8216;We also make steel&#8216; was an iconic campaign during my growing years in advertising. A 2003 article said that the company rode high on the effect of that commercial. And now comes a campaign that positions Tata Steel as a company built on strong values, captured nicely in the base line: &#8216;Values Stronger Than Steel&#8217;. [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.bhatnaturally.com/advertising/seen-and-noted-tata-steel/' addthis:title='Seen and noted: Tata Steel '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.bhatnaturally.com/advertising/seen-and-noted-tata-steel/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Old Spice: Fabio vs. Mustafa &#8211; buzz vs. sales?</title>
		<link>http://www.bhatnaturally.com/advertising/old-spice-fabio-vs-mustafa-buzz-vs-sales/</link>
		<comments>http://www.bhatnaturally.com/advertising/old-spice-fabio-vs-mustafa-buzz-vs-sales/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 22:46:38 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[@fabiooldspices]]></category>
		<category><![CDATA[OldSpice]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=8667</guid>
		<description><![CDATA[When I first saw the new set of Old Spice ads featuring Fabio, I was disappointed. As with movies, one always compares sequles to the original. In this case, Isaiah Mustafa was a hands-down winner, in my view. The Fabio ads were funny alright but lacked the certain something in execution &#8211; the Isaiah ones [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.bhatnaturally.com/advertising/old-spice-fabio-vs-mustafa-buzz-vs-sales/' addthis:title='Old Spice: Fabio vs. Mustafa &#8211; buzz vs. sales? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.bhatnaturally.com/advertising/old-spice-fabio-vs-mustafa-buzz-vs-sales/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Thoughts on Google+</title>
		<link>http://www.bhatnaturally.com/featured/thoughts-on-google/</link>
		<comments>http://www.bhatnaturally.com/featured/thoughts-on-google/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 02:33:56 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=8635</guid>
		<description><![CDATA[This is not a review or a &#8216;future gaze&#8217; of Google+ &#8211; tech experts and several bloggers have already already done that.  Nevertheless, herewith a few random observations. On the launch day of Google+ my Twitter timeline could be divided into two groups: those who gushed about Google+ and those who were non-plussed. My first [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.bhatnaturally.com/featured/thoughts-on-google/' addthis:title='Thoughts on Google+ '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
		<wfw:commentRss>http://www.bhatnaturally.com/featured/thoughts-on-google/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Holidays without Internet: brilliant use of Facebook Connect</title>
		<link>http://www.bhatnaturally.com/online/holidays-without-internet-brilliant-use-of-facebook-connect/</link>
		<comments>http://www.bhatnaturally.com/online/holidays-without-internet-brilliant-use-of-facebook-connect/#comments</comments>
		<pubDate>Tue, 31 May 2011 01:34:22 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Swiss Tourism]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=8593</guid>
		<description><![CDATA[Remember the cute TV commercial for Switzerland Tourism &#8211; meant to convey that Switzerland is more than just mountains? It featured two lovable villagers who discover the hustle &#38; bustle of the big city. They are now back in a fantastic video promo &#8211; Holidays Without Internet. It works like this: you watch a video [...]<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.bhatnaturally.com/online/holidays-without-internet-brilliant-use-of-facebook-connect/' addthis:title='Holidays without Internet: brilliant use of Facebook Connect '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_button_google_plusone" g:plusone:size="medium"></a><a class="addthis_counter addthis_pill_style"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
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