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Mob culture and new media

March 16, 2010
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An article of mine was published in the Brand Wagon supplement of The Financial Express. Would love to hear your comment, views.

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Social media just made life more difficult for the AE

March 15, 2010
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The debate about the merits & de-merits of accessing social media networks in the office has been raging for a while. For an AE in a typical mainline, mass media dependent agency, it presents a unique dilemma.

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2010 and beyond: how to have a great life

January 4, 2010
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Forget Deepak Chopra and Art of Living – if some brands would have it, advertising can be the panacea for all ills and the true path to an enriching, enlightened life. Why not take some cues from their advertising and see how we can improve our collective lives in 2010? 1. Install a DTH Service [...]

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New domain, new beginning

December 20, 2009
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I have registered a new domain, Bhatnaturally.com and have taken a new hosting plan with GoDaddy.com. I am doing this primarily to avoid any contact with Znet India, with whom this domain is registered. I have had a terrible experience with them over the past 1 week. Thanks to a combination of reasons – my [...]

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‘Oh, so you blog? You must have no work then?’

December 17, 2009
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When someone comes to know that you have a blog, very often, the rhetorical, ‘Oh really, so you have a blog?‘ follows. That’s what is said out aloud. What remains unsaid is: ‘how the hell do you find the time to do all this? It means you have a light work load, eh?’ All sorts [...]

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Indibloggies: you don’t win silver and a thank you

December 16, 2009
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The results of the Indibloggies awards are out. In the Business category, this blog was nominated – but lost out by 9 votes. Time to mourn? Nah. I agree with the Nike ad which said famously, ‘you don’t win silver, you lose gold’. But like Groucho Marx who said, ‘those are my principles, and if you don’t [...]

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Indibloggies: Vote for me and get rid of pimples

November 27, 2009
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As you are probably aware, the voting for The Indibloggies Awards are on. This blog has been nominated under the ‘Best Business Blog’ category. The nominations in the other categories include the super-talented Ramesh Srivats and Krish Ashok and thanks to them, the PUB has been formed. Please vote for me and um..er…live life king [...]

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