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ALIE NAZEER

Hi sir

I follow ur blog regularly. Thats why I thought I could ask you about this question that running in my mind.

This morning when I found this ad- Ogilvy anti smoking ad campaign Chanting Lighter TVC (http://www.youtube.com/watch?v=sqH_hqzdZqs&feature=player_embedded) on bestmediainfo.com I loved it. I thought it was brilliantly executed.

Then I found this

http://vishal-nayak.com/academic/O&Ms-disappo
by a seasoned copywriter on his blog.

I see his point too.

now I m in a fix. Is this campaign really effective? or is it, as a friend pointed out, "its so obvious O & M made this keeping Cannes in mind"

Can you give me your views sir?

Thank You


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bhatnaturally

Ex-ad man. Love advertising, brands and marketing communication. Apple fan. VP-Corporate Communications, @Robosoft.

http://www.bhatnaturally.com