I follow ur blog regularly. Thats why I thought I could ask you about this question that running in my mind.
This morning when I found this ad- Ogilvy anti smoking ad campaign Chanting Lighter TVC (http://www.youtube.com/watch?v=sqH_hqzdZqs&feature=player_embedded) on bestmediainfo.com I loved it. I thought it was brilliantly executed.
Then I found this
by a seasoned copywriter on his blog.
I see his point too.
now I m in a fix. Is this campaign really effective? or is it, as a friend pointed out, "its so obvious O & M made this keeping Cannes in mind"
Can you give me your views sir?
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