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  1. Hi sir

    I follow ur blog regularly. Thats why I thought I could ask you about this question that running in my mind.

    This morning when I found this ad- Ogilvy anti smoking ad campaign Chanting Lighter TVC ( on I loved it. I thought it was brilliantly executed.

    Then I found this
    by a seasoned copywriter on his blog.

    I see his point too.

    now I m in a fix. Is this campaign really effective? or is it, as a friend pointed out, "its so obvious O & M made this keeping Cannes in mind"

    Can you give me your views sir?

    Thank You

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