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1 Comment

1 Comment


Hi sir

I follow ur blog regularly. Thats why I thought I could ask you about this question that running in my mind.

This morning when I found this ad- Ogilvy anti smoking ad campaign Chanting Lighter TVC ( on I loved it. I thought it was brilliantly executed.

Then I found this
by a seasoned copywriter on his blog.

I see his point too.

now I m in a fix. Is this campaign really effective? or is it, as a friend pointed out, "its so obvious O & M made this keeping Cannes in mind"

Can you give me your views sir?

Thank You

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Ex-ad man. Love advertising, brands and marketing communication. Apple fan. VP-Corporate Communications, @Robosoft.