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Seen and noted: Lee ‘Never Wasted’ bag

@GrimmFaced sent me this link on Twitter, with a request to RT. The work? An eco-friendly shopping bag for Lee. According to the Happy blog:

We went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag – a bag that can be used and reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash.

The bag looks like this:

But is actually made up of all these:

Love it when the creative thinks different and comes up with a solution which is unique, yet relevant.

More on the project here.




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Ex-ad man. Love advertising, brands and marketing communication. Apple fan. VP-Corporate Communications, @Robosoft.

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