Winning a ‘pencil’ – a reference to winning at the D&AD Awards is a big high for creative folks – be it in pure design or advertising. Three kinds of awards are given out: a Yellow Pencil (formerly known as a silver award), a Black Pencil (formerly known as a gold award) and a White Pencil (creative idea that changes the world for the better), across various categories: print ads, product design (Apple was named the best brand and the best design studio of the last 50 years) and spatial design to name a few. What makes it coveted is the tough selection process and only the very best get the pencils.
A new ‘call for entries’ campaign for the 2013 awards is now on the D&AD website. The strap line ‘Win and Die Happy’ succinctly sums up the worth of a pencil to the creative folks. The campaign features famous One Show winners staring happily at imminent ‘death’. Because, ‘the end of the world may be nigh, but our D&AD winners couldn’t care less. They can Die Happy’. The ads also feature our very own Agnello Dias of Taproot India.
True to its reputation for rewarding impeccably produced work, the campaign is a fantastic production in itself.