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	<title>Bhatnaturally</title>
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	<link>http://www.bhatnaturally.com</link>
	<description>Ramblings on Advertising, Apple and New Media</description>
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		<title>Super Bowl: an advertising game played on social media</title>
		<link>http://www.bhatnaturally.com/advertising/super-bowl-an-advertising-game-played-on-social-media/</link>
		<comments>http://www.bhatnaturally.com/advertising/super-bowl-an-advertising-game-played-on-social-media/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 02:17:28 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[IPL]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[Volkswagen]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=10959</guid>
		<description><![CDATA[In February 2010, Pepsi decided not to advertise during the Super Bowl event. After 23 years of presence on the event, a big brand like Pepsi pulling out was a big deal. In 2010, Pepsi invested monies behind the &#8216;Pepsi Refresh Project&#8217; that year. Other brands like FedEx have also pulled out of Super Bowl [...]]]></description>
		<wfw:commentRss>http://www.bhatnaturally.com/advertising/super-bowl-an-advertising-game-played-on-social-media/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Budweiser Flash Fans: the new advertising</title>
		<link>http://www.bhatnaturally.com/advertising/budweiser-flash-fans-the-new-advertising/</link>
		<comments>http://www.bhatnaturally.com/advertising/budweiser-flash-fans-the-new-advertising/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 03:24:46 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Activation]]></category>
		<category><![CDATA[Flash mob]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=10952</guid>
		<description><![CDATA[What does one call this? Activation? Event? Flash mob? Whatever it is, this too exemplifies the new advertising [like this one?]. The actual event was staged inside a stadium in Canada, witnessed live by a few thousand fans. But thanks to the internet it travels globally, watched by a whole lot more people and I [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building BrandWealth: more than a coffee-table book</title>
		<link>http://www.bhatnaturally.com/advertising/building-brandwealth-more-than-a-coffee-table-book/</link>
		<comments>http://www.bhatnaturally.com/advertising/building-brandwealth-more-than-a-coffee-table-book/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 02:24:55 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=10938</guid>
		<description><![CDATA[The late Mr. Bal Mundkur founded Ulka in 1961 &#8211; he felt that there was a need for an Indian agency that would challenge the then agency stereotype. The agency, now known as DraftFCB Ulka completed 50 years in 2011. As part of the year-long celebrations [which included the launch of a book - Brand Building Advertising Concepts [...]]]></description>
		<wfw:commentRss>http://www.bhatnaturally.com/advertising/building-brandwealth-more-than-a-coffee-table-book/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>More on the TOI-Hindu ad campaigns</title>
		<link>http://www.bhatnaturally.com/advertising/more-on-the-toi-hindu-ad-campaigns/</link>
		<comments>http://www.bhatnaturally.com/advertising/more-on-the-toi-hindu-ad-campaigns/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 02:27:58 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[The Hindu]]></category>
		<category><![CDATA[TOI]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=10929</guid>
		<description><![CDATA[The common reaction to The Hindu&#8217;s &#8216;Stay ahead of the times&#8217; campaign has been positive. The ads are seen as funny and as a right response to the ad war started by The Times of India in Chennai. I too liked the ads as they identified the right chink in TOI&#8217;s armor &#8211; of being [...]]]></description>
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		<slash:comments>11</slash:comments>
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		<title>Of Ramesh, Suresh and advertising characters</title>
		<link>http://www.bhatnaturally.com/advertising/of-ramesh-suresh-and-advertising-characters/</link>
		<comments>http://www.bhatnaturally.com/advertising/of-ramesh-suresh-and-advertising-characters/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 02:45:17 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Icons]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=10908</guid>
		<description><![CDATA[The quirky &#8216;Ramesh, Suresh&#8217; characters are back not just on the TV screens but also through an YouTube channel. In an interesting use of the channel [another recent one being Airtel] we have a movie called, &#8216;The Date Fillum&#8216; in episodic form &#8211; the story can be taken forward by clicking on one of the [...]]]></description>
		<wfw:commentRss>http://www.bhatnaturally.com/advertising/of-ramesh-suresh-and-advertising-characters/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Hindu stays ahead of The Times of India</title>
		<link>http://www.bhatnaturally.com/advertising/the-hindu-stays-ahead-of-the-times-of-india/</link>
		<comments>http://www.bhatnaturally.com/advertising/the-hindu-stays-ahead-of-the-times-of-india/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 17:54:39 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[TOI]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=10900</guid>
		<description><![CDATA[Competitive advertising can be fun. The Times of India fired the first salvo against The Hindu in Chennai recently. In my blog post I had noted: &#8216;the needless skin-show (not just in the city supplement) even in the mainline articles, the celebrity gossip in city supplements and the prominence given to ‘Page 3 culture’ you [...]]]></description>
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		<slash:comments>40</slash:comments>
		</item>
		<item>
		<title>Samsung and its advertising digs at Apple</title>
		<link>http://www.bhatnaturally.com/apple/samsung-and-its-advertising-digs-at-apple/</link>
		<comments>http://www.bhatnaturally.com/apple/samsung-and-its-advertising-digs-at-apple/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 03:40:19 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[IPhone 4S]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=10893</guid>
		<description><![CDATA[So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature in the Samsung Galaxy S2 is the whip with which the Mac community is sought to be beaten. The earlier efforts were on similar lines [no pun intended] touting the bigger screen or some other [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Axe Anarchy: advertising, digital or experience campaign?</title>
		<link>http://www.bhatnaturally.com/online/axe-anarchy-advertising-digital-or-experience-campaign/</link>
		<comments>http://www.bhatnaturally.com/online/axe-anarchy-advertising-digital-or-experience-campaign/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 17:43:07 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Axe]]></category>

		<guid isPermaLink="false">http://bhatnaturally.com/oldbhat/?p=10863</guid>
		<description><![CDATA[Unilever is launching a new fragrance of Axe and its for women. Yes, the brand pitched squarely at men and promising to transform all men into &#8216;chic magnets&#8217; is now introducing Anarchy &#8211; a fragrance for &#8216;him and her&#8217;. The launch involves, not just conventional advertising but a graphic novel whose plot can be shaped [...]]]></description>
		<wfw:commentRss>http://www.bhatnaturally.com/online/axe-anarchy-advertising-digital-or-experience-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Lurpak: wonderful and wise</title>
		<link>http://www.bhatnaturally.com/advertising/lurpak-wonderful-and-wise/</link>
		<comments>http://www.bhatnaturally.com/advertising/lurpak-wonderful-and-wise/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 09:19:43 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Lurpak]]></category>

		<guid isPermaLink="false">http://bhatnaturally.com/oldbhat/?p=10873</guid>
		<description><![CDATA[Must hand it to W+K. They have consistently produced great work for a diverse set of brands, Lurpak being one of them. They first had &#8216;Saturday is breakfast day&#8217;, followed by &#8216;Kitchen Odyssey&#8217;. Common to both were outstanding production values and a mouth-watering visual feel &#8211; great food advertising. Their latest work for Lurpak Lightest [...]]]></description>
		<wfw:commentRss>http://www.bhatnaturally.com/advertising/lurpak-wonderful-and-wise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Airtel HFZ Hangout: extending a good idea</title>
		<link>http://www.bhatnaturally.com/advertising/airtel-hfz-hangout-extending-a-good-idea/</link>
		<comments>http://www.bhatnaturally.com/advertising/airtel-hfz-hangout-extending-a-good-idea/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 02:22:42 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Airtel]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://bhatnaturally.com/oldbhat/?p=10869</guid>
		<description><![CDATA[When I saw the extension of the &#8216;Har friend zaroori hot a hai&#8216; theme campaign into short films, I thought it was a brilliant idea. Slicing the many types of friends [who were anyway portrayed through vignettes in the montage of the theme film] into little stories brought alive the insight even more. The &#8216;kanjoos [...]]]></description>
		<wfw:commentRss>http://www.bhatnaturally.com/advertising/airtel-hfz-hangout-extending-a-good-idea/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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