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	<title>Bhatnaturally</title>
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	<description>Ramblings on Advertising, Apple and New Media</description>
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		<title>Once Upon a Vespa: creating a premium segment in India</title>
		<link>http://www.bhatnaturally.com/advertising/once-upon-a-vespa-creating-a-premium-segment-in-india/</link>
		<comments>http://www.bhatnaturally.com/advertising/once-upon-a-vespa-creating-a-premium-segment-in-india/#comments</comments>
		<pubDate>Fri, 04 May 2012 23:54:49 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Vespa]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=11489</guid>
		<description><![CDATA[As far as two-wheelers go, I am partial to scooters rather than motorcycles. And Vespa as a brand is pretty strongly embedded in my mind for a variety of reasons: its previous avatars in India, the residual imagery from Hollywood movies like Roman Holiday, articles about celebrities and the well-heeled using it (apparently Sir Martin [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Lenor fabric softener: visual story telling</title>
		<link>http://www.bhatnaturally.com/advertising/lenor-fabric-softener-visual-story-telling/</link>
		<comments>http://www.bhatnaturally.com/advertising/lenor-fabric-softener-visual-story-telling/#comments</comments>
		<pubDate>Fri, 04 May 2012 21:01:19 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Lenor]]></category>
		<category><![CDATA[South America]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=11477</guid>
		<description><![CDATA[This campaign for Lenor Fabric Softener will rank as one of the most striking campaigns of this year. &#160; Agency: Grey, Lima, Peru One might say that this is &#8216;category sell&#8217; and the benefit is true of all fabric softeners. But the execution is clutter-breaking and evokes that &#8216;aha!&#8217; reaction in you. It is doing the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>17 examples of luxury brand ads: execution is the idea</title>
		<link>http://www.bhatnaturally.com/advertising/17-examples-of-luxury-brand-ads-execution-is-the-idea/</link>
		<comments>http://www.bhatnaturally.com/advertising/17-examples-of-luxury-brand-ads-execution-is-the-idea/#comments</comments>
		<pubDate>Wed, 02 May 2012 23:33:38 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Luxury brands]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=11444</guid>
		<description><![CDATA[Like most premium international lifestyle or fashion magazines in India, the latest issue of Vogue too carries a truck load of glossy ads. A majority of those ads are for luxury or super-premium global brands. The Versaces, Guccis and Louis Vittons are all there. Most of the ads have a common, familiar pattern: minimal copy, visual [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Zonajobs&#8217; grandma: gets the job done</title>
		<link>http://www.bhatnaturally.com/advertising/zonajobs-grandma-gets-the-job-done/</link>
		<comments>http://www.bhatnaturally.com/advertising/zonajobs-grandma-gets-the-job-done/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 22:21:55 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=11437</guid>
		<description><![CDATA[Don&#8217;t you love it when a TV commercial keeps you riveted until the very end and then presents an unexpected twist? What&#8217;s more when the penny drops and you connect the dots in  your mind to the product or service it&#8217;s even better. Zonajobs&#8217; ad does just that. Agency: DraftFCB, Buenos Aires, Argentina. Via. The [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The new iPad and the ingredients for Apple loyalty</title>
		<link>http://www.bhatnaturally.com/apple/the-new-ipad-and-the-ingredients-for-apple-loyalty/</link>
		<comments>http://www.bhatnaturally.com/apple/the-new-ipad-and-the-ingredients-for-apple-loyalty/#comments</comments>
		<pubDate>Sun, 29 Apr 2012 05:11:19 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=11433</guid>
		<description><![CDATA[Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The  friendly pricing may help in attracting new users to the Apple fold but those going wide-eyed are still the Apple fans. It&#8217;s early days yet and a lot of re-sellers are likely to carry out promotions in the [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Samsung: misdirected &#8216;wake up&#8217; call to Apple fans</title>
		<link>http://www.bhatnaturally.com/apple/samsung-misdirected-wake-up-call-to-apple-fans/</link>
		<comments>http://www.bhatnaturally.com/apple/samsung-misdirected-wake-up-call-to-apple-fans/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 16:19:31 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=11424</guid>
		<description><![CDATA[And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with Apple and iPhone in particular. In Australia they have launched a guerrilla marketing program against iPhone by staging a &#8216;protest&#8217; outside an Apple Store in Sydney. This is timed with the imminent launch of the [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Seen and noted: Listerine</title>
		<link>http://www.bhatnaturally.com/advertising/seen-and-noted-listerine/</link>
		<comments>http://www.bhatnaturally.com/advertising/seen-and-noted-listerine/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 16:35:44 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Listerine]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=11409</guid>
		<description><![CDATA[In the current issue of Luerzer&#8217;s Archive, there is a print campaign for Listerine with a pretty arresting visual idea. Claim: Because a toothbrush reaches only 25% of your mouth. Agency: JWT, Mumbai. Image: Luerzer&#8217;s Archive iPad app Categories which require a change of habit or adoption of a new habit usually rely on shock [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Seen and noted: Jala PRT</title>
		<link>http://www.bhatnaturally.com/advertising/seen-and-noted-jala-prt/</link>
		<comments>http://www.bhatnaturally.com/advertising/seen-and-noted-jala-prt/#comments</comments>
		<pubDate>Sat, 21 Apr 2012 18:43:48 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clio Awards]]></category>
		<category><![CDATA[Ogilvy]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=11401</guid>
		<description><![CDATA[&#8216;When domestic helpers themselves need help&#8217;: seems like the mission of National Network for Domestic Workers Advocacy in Indonesia. Awesome art to bring out the idea of an &#8216;over worked, exploited&#8217; domestic help. Agency: Ogilvy, Jakarta. Via This campaign was part of the Clio Awards 2012 entries.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ray-Ban: Never Hide explained in 75th Anniversary Campaign</title>
		<link>http://www.bhatnaturally.com/advertising/ray-ban-never-hide-explained-in-75th-anniversary-campaign/</link>
		<comments>http://www.bhatnaturally.com/advertising/ray-ban-never-hide-explained-in-75th-anniversary-campaign/#comments</comments>
		<pubDate>Sat, 21 Apr 2012 04:45:30 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Never Hide]]></category>
		<category><![CDATA[Ray Ban]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=11367</guid>
		<description><![CDATA[Call it intriguing, weird, clever, creative &#8211; the Never Hide campaign idea for Ray-Ban has generated a lot of buzz for the brand.  It also upped the brand&#8217;s &#8216;cool quotient&#8217; which is so essential for fashion brands. I must admit that some of the earlier print campaigns were a bit puzzling&#8230;confusing even. The most effective [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>P&amp;G best job is also the hardest job: tugging at heartstrings</title>
		<link>http://www.bhatnaturally.com/advertising/pg-best-job-is-also-the-hardest-job-tugging-at-heartstrings/</link>
		<comments>http://www.bhatnaturally.com/advertising/pg-best-job-is-also-the-hardest-job-tugging-at-heartstrings/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 03:37:57 +0000</pubDate>
		<dc:creator>bhatnaturally</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[P&G Thank You Mom]]></category>
		<category><![CDATA[Winter Olympics]]></category>

		<guid isPermaLink="false">http://www.bhatnaturally.com/?p=11363</guid>
		<description><![CDATA[P&#38;G and Wieden + Kennedy have struck gold. Based on an universal insight that moms sacrifice a lot for the success of their children, they rolled out the &#8216;Thank You, Mom&#8217; campaign in 2010. Instead of merely being a sponsorship of the Winter Olympics, P&#38;G decided to sponsor the moms of Team USA athletes. The [...]]]></description>
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		<slash:comments>5</slash:comments>
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