IAMS frisbee: when medium meets message

Along with Pedigree’s Adoption Drive, this one must mark as one of the best examples of a brand going beyond advertising to drive preference. IAMS in Australia created these branded frisbees to drive home the proposition of strong dogs.


Copyranter says this is social media. True, in a way.

Via Direct Daily.



Leave a Reply

Your email address will not be published. Required fields are marked *