Nike ‘Roger Effect’, Volkswagen Golf GTE and more: creative ideas of the week

There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 7th July, 2017: Nike’s inspirational ad, zany new Old Spice TV spots and more.

1. Nike: The Roger Effect

Roger Federer’s consistency in winning is only ‘one side of the story’ says this riveting ad from Nike. The fact that sports stars go on to inspire many to take up a sport is not really a path-breaking new discovery, but an emotional truth. This spot brings alive the idea by presenting a literal interpretation, in a tongue in cheek manner. The grand production values add to the magic. Great to see this client-agency relationship last all these years thanks to such amazing work.

Agency: Wieden+Kennedy

2. Kia: Smaller can be bigger

How do you convey the benefits of a 7-seater MPV that’s flexible thanks to its folding seats? This is how. Loved the DIY & interactive flavour of these print ads.

Kia Carens

Agency: Innocean

3. Forte Security Doors

Sometimes a creative idea does not need any words to drive home the point.

Creative print ads

Agency: Circus Grey, Peru

4. Volkswagen Golf GTE: the button

The Volkswagen Golf GTE is a petrol-electric hybrid version. It switches between the power sources – fuel or batteries at the press of a button. It took some creative minds to link it pressing of a button for sinister purposes, as dramatised in our films. Loved it.

Agency: adam&eveDDB

5. Public Mobile: Less for less

Self-deprecation can work wonders for brands sometimes. Here’s a campaign for Public Mobile, Canada which ‘advertises’ the fact that they can’t afford a big advertising splash. Their TV spots were supposedly ‘audition tapes’:

The outdoor campaign takes this ‘we cannot afford this medium so we make the best of it’ approach too.

Agency: Cossette

6. Old Spice: Beach Budz

Advertising which pokes fun at advertising. That’s the theme for a set of zany ads for Old Spice. The ad is likely make both the end user (teens) and the likely buyer (moms) smile.

Agency: Wieden+Kennedy

Which one was your favourite? Do comment in.

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