Comments on: Be Beautiful: HUL’s digital push

By: Why agencies don’t get taken seriously when it comes to Digital — Bhatnaturally

Sat, 13 Feb 2010 23:51:09 +0000

[...] are changing fast. Many in the auto, finance and travel segments (even FMCG with the likes of HUL’s Be Beautiful campaign) have digital campaigns planned and created for that medium, using the medium’s unique [...]

By: bhatnaturally

bhatnaturally — Sun, 31 Jan 2010 15:58:47 +0000

OMG! Amazing lesson about how execution of an idea is as important as the idea itself!

By: Mai

Mai — Sun, 31 Jan 2010 07:18:34 +0000

Conti…..
Its a representative from “bebeautiful” asking me ” Are you feeling beautiful today Ma’m? ”
I was like “what!!”?? “Who the hell are you”??
And she introduces herself and ( without a break, not letting me speak ) starts asking me questions about my beauty regime and asking me if I can go through a survey with her about beauty on the phone ”
And I politely told her that I am in bed and that she woke me u and that I wanted to go back to sleep. I requested to call me in the eening if this was something important and necessary.
she did not allow me to hang up anyway!!! She started to co orce me into conversation by saying things like “Please M’am, this will only take a few minutes” and such things and blahh blah!
bebeautiful spoilt my morning and my whole day!
At 8 am in the morning people!!!

RETARDS!

By: Mai

Mai — Sun, 31 Jan 2010 07:17:39 +0000

27th January 2010 – I had the worst unintentional accident ever; The day I entered my cell phone number on a website called “bebeautiful”
I wanted to unsubscribe my number desperately soon after because I m still getting messages from them ALL NIGHT LONG !!! ( Believe me ) !! however from this damned website but it seems like there is no such option at all in the first place, THERE IS NO OPTION TO CHANGE OR UNSUBSCRIBE YOURSELF so if you are in, you are in for good and there are all chances you can never get out unless you change your cell phone number!!!!
The website is a dump!
If someone has any issue sometime with this site or with the company and if they feel the need to contact someone from the company, THEY CANT ! Simple reason – because there IS no contact information!
Oh ya, I forgot to tell you the most important and the most prepostorous thing I have ever experienced!
I was in bed the next day, and the time was about 7.45 – 8 am and I get a call on my phone and guess what!?
Conti…

By: dipenkothari

dipenkothari — Mon, 11 Jan 2010 13:49:07 +0000

RT @bhatnaturally: Unilever India’s digital push for Be Beautiful http://www.lbhat.com/online/be-beautiful... #digital

By: bhatnaturally

bhatnaturally — Mon, 11 Jan 2010 13:38:56 +0000

Unilever India’s digital push for Be Beautiful http://www.lbhat.com/online/be-beautiful... #digital