Harvey Nichols, the UK department store has a wicked new campaign to promote its loyalty programme. The pitch: Love freebies? Get them legally (and not try to pinch stuff from the store). The creative execution is what makes it even more engaging: actual footage of shop lifters at the store.
When it comes to lottery advertising, a common theme is the one about ‘happy accidents’ and its repercussions. A new campaign from UK’s National Lottery has a wicked twist to such accidents. The core proposition remains the same – ‘anybody can win’ but the tongue-in-cheek wish is that it is not the already rich & famous.
I was at WordUp yesterday – an event organised by Indiblogger in Delhi. I met a lot of popular, accomplished bloggers and was inspired by many of them. The key take aways about how they’ve gone about blogging (either as a profession or as a serious pastime) for me were these: passion for what they do, laser-sharp focus on a domain (food, auto, fashion etc.), enjoying themselves while blogging and making an effort to monetise the efforts.
I am an accredited app junkie (aside from being an accredited Apple fan) and I have truck loads of apps on my iOS devices. Sure enough, there are only a handful one uses on a regular basis but hey, one can get into the mood to explore all the apps once in a while, right? I also eagerly await app updates and never leave updates pending even if it a 1GB update of the iMovie app which I hardly use. I also look forward to Friday mornings when Apple updates its iTunes with ‘App of the Week’, ‘New and noteworthy’ and ‘Editor’s Choice’ apps. Aside from the usual Twitter, Tweetbot, Nuzzel and Flipboard I havee begun to use these apps often nowadays.
Will stand alone digital agencies survive or continue to be bought over by the big network agencies or simply shut down? My two bits going by the trends and what clients are likely to look for in their creative partners.
I like old-fashioned print advertising. Lines may be blurring between PR, outdoor, events and promotions nowadays, but good old print advertising, without any trappings of technology, is still a pleasure to see & read. Herewith some work in static media (between print & outdoor) which caught my eye: 1. Germanwings This concept of merging two […]
The Cannes Lions seasons is upon us and there are blogs posts, tweets and Facebook updates galore on winning work, agency predictions and so on. I am not a keen follower of the various ‘categories’ and which work is shortlisted where. But herewith some interesting work likely to win – these have been compiled from various sources including Leo Burnett, Adweek and others.