How one man and Social Media can change brand perceptions: #FitchTheHomeless
Many moons ago, I owned a pair of Abercrombie & Fitch jeans. I didn’t know much about the brand’s background or heritage save for the fact it was a ‘foreign’ brand and largely had positive feelings about it. The fact that the jeans were comfortable helped the ‘cool brand’ perception. Thanks to @ideasmaverick I came [...]
Delta’s content on Flipboard: new advertising’s newest avatar
Came across this ‘content’ on Flipboard – the news aggregation service, dubbed as a social magazine. The content, is actually sponsored by Delta Airlines and pertains to ‘The Science of Sleep’. While it has several articles about sleep, the view can get that this is an attempt to promote the flat beds on Delta Airlines. [...]
Apple iPhone ad ‘Everyday’: the power of focus and emotion
‘Every day, more photos are taken with the iPhone than any other camera’. That’s the simple proposition. Nothing about a 1GHz processor or anything remotely technical about the camera or the lens. Yet it makes for compelling viewing. I am sure it makes many non-iPhone owners just a tad positively inclined towards the iPhone. While [...]
Drool worthy advertising photography: Sunday Times App List 2013
Photography makes a huge difference to a campaign idea (some examples here). A recent campaign for Sunday Times caught my eye in this context. Released in January 2013 the campaign announces the App List 2013 supplement in the Sunday Times. Photography: James Day James Day is an internationally renowned photographer working in the advertising and editorial [...]
Korea’s Emart and its Flying Store: audacious new ideas
Korea’s E-Mart created a lot of buzz with their innovative Sunny Sale campaign last year. This year they have executed an even more audacious idea: a flying store. Agency: Cheil Worldwide The PR blurb says: Korean people work the longest hours in the world and are always busy. So they consider ‘accessibility’ most when they [...]
Delta’s content on Flipboard: new advertising’s newest avatar
Came across this ‘content’ on Flipboard – the news aggregation service, dubbed as a social magazine. The content, is actually sponsored by Delta Airlines and pertains to ‘The Science of Sleep’. While it has several articles about sleep, the view can get that this is an attempt to promote the flat beds on Delta Airlines. [...]
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