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#WishesForBaby: brilliant content for @Fisher-Price

As ideas go, this definitely is ‘wish I had thought of it’ variety. Here is Fisher-Price, a toy brand creating a film which captures the excitement and anticipation surrounding some of the first babies born around New Year’s day. What an awesome idea! The film showcases real parents hold their babies for the first time and speaking of what they wish for the babies. The idea is definitely touching and the timing is brilliant – we are all in the mood for ‘new beginnings’ still and such a film definitely strikes a chord.

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Ex-ad man. Love advertising, brands and marketing communication. Apple fan. VP-Corporate Communications, @Robosoft.

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