Axe Anarchy: advertising, digital or experience campaign?

January 16, 2012
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Unilever is launching a new fragrance of Axe and its for women. Yes, the brand pitched squarely at men and promising to transform all men into ‘chic magnets’ is now introducing Anarchy – a fragrance for ‘him and her’. The launch involves, not just conventional advertising but a graphic novel whose plot can be shaped [...]

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Lurpak: wonderful and wise

January 14, 2012
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Must hand it to W+K. They have consistently produced great work for a diverse set of brands, Lurpak being one of them. They first had ‘Saturday is breakfast day’, followed by ‘Kitchen Odyssey’. Common to both were outstanding production values and a mouth-watering visual feel – great food advertising. Their latest work for Lurpak Lightest [...]

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Airtel HFZ Hangout: extending a good idea

January 12, 2012
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When I saw the extension of the ‘Har friend zaroori hot a hai‘ theme campaign into short films, I thought it was a brilliant idea. Slicing the many types of friends [who were anyway portrayed through vignettes in the montage of the theme film] into little stories brought alive the insight even more. The ‘kanjoos [...]

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Is Facebook the new brand website?

January 12, 2012
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There was a clear pattern to online activities of Indian brands a little while ago: create brand website, drive traffic to it through web banners in mass or niche portals. The content on these brand websites too followed a pattern: information about brands or the current campaign, videos of ads and the mandatory wallpapers for [...]

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Philippine Tourism: it’s more fun in social media

January 11, 2012
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There’s no telling what goes viral in social media nowadays. A recent slogan for Philippine Tourism, ‘It’s more fun in the Philippines‘ has caught the fancy of consumers in social media. Agency: BBDO Guerrero As far as tourism slogans go the line follows the trend of describing the feeling of visiting a country, creating an [...]

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2011 – the year that was

January 10, 2012
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2011 was a forgettable year for most: economic woes, natural disasters, death of so many business & entertainment icons…the list was quite endless. For the Indian advertising industry it was quite an eventful year – a lot of discussion centered around the high profile work and growth of smaller, independent agencies [Taproot, Happy, Scarecrow] the [...]

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Advertising agencies: of specialists & generalists

December 26, 2011
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In the advertising agency landscape today there are 4 broad kinds of offerings: 1. large global behemoths who belong to holding companies (they could offer specialist units within an agency)  2. independent agencies (full service with or without specialist units within them 3. independent specialists (these could be digital, healthcare or activation specialists) and 4. [...]

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