Sequels are difficult to pull off. Ask the movie franchises. Following last year’s hit, this year Newcastle is creating buzz with the #BandofBrands initiative: “the most exciting, jam-packed, fiscally responsible game day ad ever”.
To encourage more women to take up sport and physical exercise, Sport England has launched a new marketing campaign, #ThisGirlCan – in the UK. Absolutely loved it.
The latest OLX campaign is refreshing because the advertising message shifts focus from the seller to the buyer. The buyer is only a conduit as the end message is directed at the seller – giving him the feeling that ‘there is a buyer for everything out there’.
As ideas go, this definitely is ‘wish I had thought of it’ variety. Here is Fisher-Price, a toy brand creating a film which captures the excitement and anticipation surrounding some of the first babies born around New Year’s day. What an awesome idea! The film showcases real parents hold their babies for the first time and speaking of what they wish for the babies. The idea is definitely touching and the timing is brilliant – we are all in the mood for ‘new beginnings’ still and such a film definitely strikes a chord.