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Advertising. Brands. Apple. New Media

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WWDC 2016

Can three concentric circles evoke emotions?

At the recently concluded WWDC, Apple executives alluded to how Apple Watch users are addicted to completing the activity rings before the end of the day. watchOS 3 will even a new face showcasing the day’s activity rings. As an …

WWDC

WWDC: of continuity, new paths and focus

Every Apple event follows a set pattern when it comes to media coverage:

– First, speculation and rumours about what will be announced with some leaked images if there are hardware announcements expected
– post the event, a report card …

outofhomedia-ad-block-this-media-outdoor-385426-adeevee

#TestDriveCanada, Ask Dad and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 10th June,

Twitter hashtag

Twitter hashtags: cooked up pulse

The list of trending hashtags on Twitter is meant to be reflect what the Twitterati (or the world at large) is talking about. Very often events which create a buzz in real life are reflected on Twitter too: live sports …

Cornetto Commitment Rings

Cornetto Commitment Rings, Project Jacquard and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 27th May,

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