Pampers #alittlethankyou, #JaagoRe, Vitara and more: creative ideas of the week

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye the week ending 12th May, 2017: Pampers, Tata Tea, Red Label and more. Some of them may have been released earlier this month but… Continue reading Pampers #alittlethankyou, #JaagoRe, Vitara and more: creative ideas of the week

Ageism in work life – an inevitable reality (and how to overcome it)

The dictionary defines ageism as 'prejudice or discrimination on the grounds of a person's age'. At work, it usually manifests as people above a certain age (usually 50+ and in some cases 45+) being considered unemployable or dead weight the company call ill afford to carry along. The reasons behind such a mindset: - old… Continue reading Ageism in work life – an inevitable reality (and how to overcome it)

Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week

Every day we are exposed to thousands of commercial messages from brands both in traditional and new media. Most of such messaging goes unnoticed with only a handful catching our attention. Here are a few which caught my eye this week: Nike's Breaking 2, Marks & Spencer's #SpendItWell and a few more. 1, Nike: Breaking… Continue reading Nike #breaking2, M&S #SpendItWell and more: creative ideas of the week