This Is a Generic Brand Video: a master class from @dissolve

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If you were anywhere near the internet recently you could not have missed the ‘This is a Generic Brand Video’. It has been written about in leading trade publications and got truck loads of social shares. When silly cat videos and poorly sung songs go viral we initially wonder why and then it dawns on […]

Intrusion and clutter as advertising strategy: the design chaos in Indian media


Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an over is bowled? It was as if a sarkari official was itching to press the play button of an ad every possible ‘break’ – real or imagined. And it only drove us viewers up the […]

14 beautiful iOS apps designed in India


When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’. What if one were to list such ‘handcrafted in India’ apps? The response I got on Twitter included some common apps – Cleartrip, Zomato, Paytm to name a few. Most were commenting on the looks […]

Of Apple and social media aversion


“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare minimal official presence in social media platforms (through iTunes, which used to promote featured artists and iTunes-sponsored events) and the failed experiment with Ping. The article also mentions that Apple can afford to be anti-social […]

Scottish Police Federation #itswhatwedo: raising the profile


A recent episode of Satyamev Jayate focused on police reforms in India and creating what they called ‘people’s police’. Among other issues, the episode touched upon bringing dignity to the police personnel’s job and making them feel respected. It’s a pity that we associate words like corrupt, petty, inept when we think of our policemen. […]