JWT’s ‘Cannes to the people’ has a Flickr stream , a YouTube channel , a Twitter feed and not surprisingly, a Facebook page . The YouTube channel has a few contenders from JWT, the Flickr page has print ads, the Twitter feed has some inane tweets and the Facebook page has well, the usual Facebook stuff.
It’s been a year since Times of India launched a Kannada newspaper – no, I am not talking about Vijay Karnataka. They have now released a print campaign, attempting to appeal to the youth.
India Cements, the owners of Chennai Super Kings are mulling over an interesting idea. Their core business, cement, has three brands – Sankar Cement, Rasi and Coromandel – brands that have an equity in the South.
Came across these two pieces of creative: one for announcing Kill Bill’s telecast on TV and the other for Animal Planet.
The new TVC for IDEA does a good job of conveying the central thought – literacy for all. It has its share of melodrama but the portrayal of kids as kids, strikes a chord.
If you are a magazine fan, like I am, head over to Flyp. It is nothing like anything you have seen on the web when it comes to magazine ‘reading’. It is a great marriage of clean, static medium-like typography and engaging multi-media.
I have come to admire and respect Fastrack for ‘walking the talk’ when it comes to appealing to the youth. Several brands in India are talking to the youth and in the process, talking down to them.