Both on Seventymm and Bigflix, I have close to signing up but never signed on. The barrier was not the registration fee but a niggling doubt whether this kind of service is really useful for me.
I quite like the Fashion@Big Bazaar TVCs with Dhoni. More than the creatives (which are not bad) I like the idea behind the campaign. I recall an outdoor campaign for the same brand, trying to promote the same cause a few months back.
The surging inflation and high cost of living are issues grabbing the headlines. It is surely affecting the common man. How can brands respond?
I recently booked a flat in Bangalore, thanks to a scheme that called for a low down payment. EMIs were to kick in from nest year – from the time of possession. I got a rude shock when I received an SMS from ICICI Housing Finance (who financed this scheme) asking me to ensure that sufficient funds are in place for the EMIs.
Awesome idea from IKEA – simple, yet effective. Would be just right for the matchbox apartments in our cities.
The Madhavan-Vidya Balan series has a couple of new spots. In one, hubby returning home is gently quizzed by his wife whether he has ‘sent money to papa’. And in the other, she does a check list of bills to be paid while on a train.
An interesting article here about the much acclaimed ‘Voyeur’ work for HBO, created by BBDO, New York.