Few years ago, if you developed a TV commercial for a brand chances are you will mandatorily develop an Outdoor design or print ad. Nowadays, the ‘must-do’ list after a TVC includes a Facebook Fan Page and a Twitter stream. Which is fine but as many experts have said before an inactive social media page does more damage to the brand than not having one at all. Frankly, not all brand campaigns need social media…
A new ad for Land Rover Defender. Simply fantastic. Am sure this will go on to become an iconic ad for an already iconic…
Just when you thought all possible creative renditions of an idea have been exhausted, you come across a rendition which is fresh and different. Anti-ageing as a benefit has been rendered in myriad ways – from being recognized as some one younger to evoking jealous comments from your peers. Ditto with cars fitted with rear view cameras – one has seen several interesting renditions (‘it’s like having a steering wheel at the back too’) of that…