Heineken #OpenYourWorld, @makemytrip and more: creative ideas of the week

Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Heineken's #OpenYourWorld, MakeMyTrip's ongoing series of films and more. 1. Heineken - Open Your World… Continue reading Heineken #OpenYourWorld, @makemytrip and more: creative ideas of the week

Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more: creative ideas of the week

Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Burger King's 'OK, Google' stunt, Havaianas print ads and more. 1. Burger King: Whopper In… Continue reading Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more: creative ideas of the week