Volvo moments, Volkswagen laughing horse and more: creative ideas of the week

Volkswagen laughing horses

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 9th June, 2017: Volvo XC60, iPhone 7 ad featuring Carl Sagan's voice over and more. 1. Volvo: Moments The Future of … Continue reading Volvo moments, Volkswagen laughing horse and more: creative ideas of the week

Irn-Bru’s zany ‘unbelievable’ ad, Mercury Radio awards and more: creative ideas of the week

Irn-Bru

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 2nd June, 2017: Irn-Bru, Lacoste, Mercury Radio awards and more 1. Irn-Bru Dubbed Scotland's 'other national drink', Irn-Bru has always been … Continue reading Irn-Bru’s zany ‘unbelievable’ ad, Mercury Radio awards and more: creative ideas of the week

Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week

Sweden Airbnb

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 26th May, 2017: Sweden's tourism campaign, Sony Bravia's TV spot and more. 1. Visit Sweden: Airbnb Sweden's official website for tourism and … Continue reading Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week

5 ad campaigns which created the proverbial ‘dent in the universe’

Steve Jobs dent quotes

Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance to create ideas which ‘make a dent in the universe’. That phrase has been attributed to Steve Jobs in the context of a company’s mission. But what does the phrase, ‘dent in the universe’ mean? Is … Continue reading 5 ad campaigns which created the proverbial ‘dent in the universe’