Flipkart delivers again

April 11, 2012
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Making a sequel is no kids play. Ask the folks who made Jaws 2 & 3. In advertising too, once a successful campaign idea is created it is a tough act to follow it up in a ‘sequel’. Flipkart & Happy Creative Services (headed by the multi-talented @higheriyer) have done that with their latest set [...]

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Vodafone Internet is Fun: trouble with teasers

April 10, 2012
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Product launches from Apple follow a pattern: Mac rumor sites, tech blogs and forums will first speculate on what the upcoming product will be all about. Then someone will post a link-bait article along with hazy pictures of the purportedly new product. Fans, anti-Apple brigade and trolls will all join in the fun. And then [...]

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Magnum Pleasure Hunt is back

April 4, 2012
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Last year’s Magnum Pleasure Hunt was an awesome web experience – one had to catch as many bon bons as possible, traveling through the web. This years edition, based on the same concept allows for travel across the world as it were, using street maps view. Cool. Head over to the Pleasure Hunt 2 and [...]

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More topical ads: April Fools Day

April 2, 2012
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Several brands have tried to emulate the magic of Amul topical hoardings in India and have failed. The secret recipe perhaps lies in the way the hoardings are created. I have written about topical ads in the past – especially those which capitalize on a random event and link it to a brand proposition. And [...]

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Showcasing advertising history: who will bell the cat?

April 1, 2012
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Talk to a newbie in advertising today and chances are that he or she will not know anything about famous advertising campaigns & personalities of the past. When I say past, I am not referring to campaigns of the 1940s but about campaigns that created history and successful brands over the last 2 decades. It’s [...]

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The ad agency: what’s in a name?

April 1, 2012
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Mention ‘ad agency’ and to most it conjures up images of people dreaming up TV commercials. A chat with people outside the business involves explaining to them what exactly we do – some ask if we ‘specialize’ in any particular medium [outdoor, print etc.] and some others see us as crazies who dream up creative [...]

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Vodafone Boy-Girl ads: is the furore justified?

March 29, 2012
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The new series of Vodafone ads earned a ‘oh cho chweet‘ response from some of my friends – mainly with respect to the return of the pug. I must admit that the ads, especially the cycle one, evoked an uneasy feeling in me. The reaction to the campaign has been divided – some are accusing [...]

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