A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new campaign for the same brand follows the same format with even more clever lines – aligned with the brand proposition: For all life’s twists and turns: Flexible financial plans. Agency: Spillmann/Felser/Leo Burnett, Zurich Loved the differentiated copy [...]
Swiss daily goes digital – literally
on April 29, 2013
Switzerland’s most renowned newspaper, Neue Zürcher Zeitung went fully digital. In order to inform the public about the new digital strategy NZZ chose to surprise its readers on the newspaper’s very own front page entirely written in binary code. Agency: Jung von Matt
Coca-Cola spreads happiness with ‘sign-along’ carols
on April 29, 2013
Sweet little activation idea for Coca-Cola in Singapore. Nice fit with the brand promise of ‘Open Happiness’. Agency: Ogilvy As far as activations, go this would be one where the brand idea is conveyed in a subliminal way; unlike others which are action oriented. Either way, new media offers such wonderful opportunities to bring the [...]
Harley Davidson ‘Open Road Film Festival’: branded content done right
on April 27, 2013
Loved the thinking behind this project for Harley Davidson. It started off with a genuine consumer-driven business problem: how do you get someone to truly experience a Harley Davidson in a typical, traditional test drive that only lasts for about half an hour? The solution: a 24-hour test drive. That in itself is a brilliant [...]
Tata Sky ‘prison break’ ad: a counter point
on April 26, 2013
The description over at YouTube says: Tata Sky+ HD’s latest TVC is the longest TV commercial (with a run time of 3 min, 30 secs) to be telecast in the history of Indian advertising. Prison Break is an extremely fast paced, gripping story, where a bunch of foreign convicts plan to escape from an Indian [...]
Apple iPhone ad ‘Everyday’: the power of focus and emotion
on April 26, 2013
‘Every day, more photos are taken with the iPhone than any other camera’. That’s the simple proposition. Nothing about a 1GHz processor or anything remotely technical about the camera or the lens. Yet it makes for compelling viewing. I am sure it makes many non-iPhone owners just a tad positively inclined towards the iPhone. While [...]
The new Evian film, Baby & Me: consistent viral idea #evianBabyAndMe
on April 20, 2013
Music: Here comes the Hotstepper – Evian remix by Yuksek Agency: BETC Directors: We are From LA Production team: Iconoclast & Mikros ‘Live young’ and the baby dance have become trademark Evian messages over the last few years. Their ‘roller babies’ video became a viral sensation across the globe, garnering a staggering 63mn views thus [...]
Indian Ad Awards and the missing Social Media factor
on April 12, 2013
Aside from all the drama of scam ads and controversies surrounding returned awards, there is one other aspect of Indian ad awards that hasn’t been debated much: the total local lack is social media smarts around the event. One might argue that given the larger issues, it’s a trivial matter, but its not. For years [...]