Everyone I have checked with seems to like the new ad for Airtel Digital TV. The jingle, in particular seems to be popular. Every which way you see it, you know it's huge stretch - a throwback to Manmohan Desai films with the butterfly locket, a tenuous connection to picture quality...yet, there is something likeable… Continue reading Airtel Digital: bitter sweet, but trite
Much excited about the launch of Snow Leopard on Aug 28th, I attempted a pre-order from Amazon, only to be told that they can't ship it to India. The folks at Apple India customer care and the Reliance iStore in Bangalore didn't have a clue about the launch date in India. 'Sometime in September' is… Continue reading Snow Leopard arriving in Sept in India
CBS is planning to promote it's fall season programmes in some copies of the Entertainment Weekly, by placing a video player in the magazine. Pepsi Max is sharing the cost of this initiative, which will include an ad for the fizzy drink along with 40-minutes of clips from CBS' shows. It is obviously not going… Continue reading CBS-Pepsi Max put video in print ads: the beginning of convergence?