CBS-Pepsi Max put video in print ads: the beginning of convergence?

CBS is planning to promote it's fall season programmes in some copies of the Entertainment Weekly, by placing a video player in the magazine. Pepsi Max is sharing the cost of this initiative, which will include an ad for the fizzy drink along with 40-minutes of clips from CBS' shows. It is obviously not going… Continue reading CBS-Pepsi Max put video in print ads: the beginning of convergence?