Regionalization: the next big thing in Indian advertising?

For years, creating ads for regional channels (sometimes referred to as 'vernacular' advertising) in India meant dreaming up a TVC in English, having it translated into Hindi and then giving the approved script to various translators.Ironically, this triple-distilled process made things murkier as far as the end product is concerned. Since I know Tamil, I… Continue reading Regionalization: the next big thing in Indian advertising?

I want my South TV: regional advertising in India

The popular perception about South India has always been about conservatism and 'everything shuts down in the city by 8pm'. The rest of India, particularly the North was seen as more hedonistic and by extension, darlings of marketers & agencies. There has been a subtle change in the South of late. Bangalore, thanks to its… Continue reading I want my South TV: regional advertising in India

Canara Bank: we all love for these to change

It's everywhere you go - outdoor, on your TV and for me, even in my bank. I am talking about the new Canara Bank campaign. It another PSU bank's attempt to go hip. Unfortunately, the effort seems to be limited to a new advertising campaign and a logo.Nothing's changed at the bank. The advertising idea… Continue reading Canara Bank: we all love for these to change