Of work-life balance, purpose and priorities

The debate around work-life balance is not new. Essentially the emphasis is about not allowing one's work priorities negatively impact responsibilities towards self and family. It is not about dividing time equally between work and leisure but deep down we all attempt to seek a balance between our work and 'personal' lives. But are they… Continue reading Of work-life balance, purpose and priorities

Volvo moments, Volkswagen laughing horse and more: creative ideas of the week

Volkswagen laughing horses

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 9th June, 2017: Volvo XC60, iPhone 7 ad featuring Carl Sagan's voice over and more. 1. Volvo: Moments The Future of… Continue reading Volvo moments, Volkswagen laughing horse and more: creative ideas of the week

Irn-Bru’s zany ‘unbelievable’ ad, Mercury Radio awards and more: creative ideas of the week

Irn-Bru

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 2nd June, 2017: Irn-Bru, Lacoste, Mercury Radio awards and more 1. Irn-Bru Dubbed Scotland's 'other national drink', Irn-Bru has always been… Continue reading Irn-Bru’s zany ‘unbelievable’ ad, Mercury Radio awards and more: creative ideas of the week

Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week

Sweden Airbnb

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 26th May, 2017: Sweden's tourism campaign, Sony Bravia's TV spot and more. 1. Visit Sweden: Airbnb Sweden's official website for tourism and… Continue reading Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week