An article of mine was published in the Brand Wagon supplement of The Financial Express, today.
Here is a link to the article. Would love to hear your comment, views. As an aside, why do I always wish that I could have written an article differently, better after it has been posted? Divine dissatisfaction or eternal dissatisfaction?
{ 1 comment… read it below or add one }
Very rightfully written article. But most organization do not care about the negative conversations happening about them.
As a customer I have faced similar situations where orgs do not respond or take it very easy when comes to a complaint. For eg: there is this magazine whose service I do not like but I really like their content and therefore I requested the cancellation of subscription. But they have been very relaxed in doing that. I personally do not want to spoil their name in the market since their content is very good but sometimes the consumer is forced to resort to these methods.