Ray-Ban: Never Hide explained in 75th Anniversary Campaign

Want create site? Find Free WordPress Themes and plugins.

Call it intriguing, weird, clever, creative – the Never Hide campaign idea for Ray-Ban has generated a lot of buzz for the brand.  It also upped the brand’s ‘cool quotient’ which is so essential for fashion brands. I must admit that some of the earlier print campaigns were a bit puzzling…confusing even. The most effective among the lot for me were the videos uploaded on YouTube (Agency: Cutwater) which went hugely viral.

Ray-Ban has now launched a global campaign to mark its 75th Anniversary.

Agency: Marcel, Paris. Via

Every ad has a small legend indicating the time and place of the event. I guess these are relatively simpler to comprehend, given the telegraphic nature of the visuals’. Not as edgy as Diesel (Be Stupid) perhaps but gets the point across. By the way, what’s with these French agencies, fashion brands and controversial campaigns?

Did you find apk for android? You can find new Free Android Games and apps.



3 thoughts on “Ray-Ban: Never Hide explained in 75th Anniversary Campaign”

Leave a Reply

Your email address will not be published. Required fields are marked *