10 print and outdoor winners from #CannesLions 2017

News from Cannes Lions dominates the advertising world this time of the year. While 'digital' driven ideas get their fair share of attention I always look out for the traditional print and outdoor creatives which stand out. Here are a few which caught my eye in the Print and Outdoor categories (in no particular order):… Continue reading 10 print and outdoor winners from #CannesLions 2017

Moto Z branded content, immunisation charm and more: creative ideas of the week

There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 16th June, 2017: Moto Z's branded content initiative in Brail, immunisation charm and more. 1. Moto Z branded content The Moto… Continue reading Moto Z branded content, immunisation charm and more: creative ideas of the week

Irn-Bru’s zany ‘unbelievable’ ad, Mercury Radio awards and more: creative ideas of the week

Irn-Bru

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 2nd June, 2017: Irn-Bru, Lacoste, Mercury Radio awards and more 1. Irn-Bru Dubbed Scotland's 'other national drink', Irn-Bru has always been… Continue reading Irn-Bru’s zany ‘unbelievable’ ad, Mercury Radio awards and more: creative ideas of the week

Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week

Sweden Airbnb

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 26th May, 2017: Sweden's tourism campaign, Sony Bravia's TV spot and more. 1. Visit Sweden: Airbnb Sweden's official website for tourism and… Continue reading Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week

5 ad campaigns which created the proverbial ‘dent in the universe’

Steve Jobs dent quotes

Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance to create ideas which ‘make a dent in the universe’. That phrase has been attributed to Steve Jobs in the context of a company’s mission. But what does the phrase, ‘dent in the universe’ mean? Is… Continue reading 5 ad campaigns which created the proverbial ‘dent in the universe’