Kwiff, ‘Fârnhäan ‘ – the AI voice assistant and more: creative ads of the week

1. Kwiff: It's perfectly normal. Until it's kwiffed Sports betting is big business in the UK. An app called Kwiff, which promises to 'supercharge sports betting' has released a set of quirky ads which dramatise how it feels to be 'kwiffed' (over at the website, there is an explainer on that): Let’s say you place… Continue reading Kwiff, ‘Fârnhäan ‘ – the AI voice assistant and more: creative ads of the week

Independence Day topical ads: FOMO at play again

In 2015, men's grooming brand 'Below The Belt' created a print ad which appeared in The Daily Telegraph's sports section covering the Wimbledon event. The ad was a humorous reference to Djokovic playing on one of the hottest days of the year. Here was a topical ad done right: it used the news of the… Continue reading Independence Day topical ads: FOMO at play again

Nike Mo Farah spot, Secret Vacations and more: creative ads of the week

Volkswagen Tiguan

1. Nike: Mo Farah - Smile Sir Mo Farah is a British athlete, completing his last run this month. On the eve of this retirement, Nike has created an ode to the man. The format - adrenaline pumping, fast faced montage of visuals cut to either a track or voice over is not new. But… Continue reading Nike Mo Farah spot, Secret Vacations and more: creative ads of the week

Go-Gurt, Great British Bake Off and more: creative ads of the week

Go-Gurt

1. Amazon India: #DeliverTheLove Topical advertising is an age old tactic to ride on current events which is in the public eye. Good tactical ads are those which link the advertising to the brand proposition cleverly (some good examples here and here). But the urge to ride the topical bandwagon is driven more by FOMO… Continue reading Go-Gurt, Great British Bake Off and more: creative ads of the week

Royal Mail ‘heist’, Delta airport codes and more: creative ideas of the week

1. Royal Mail: the heist Bank heists have been used as a setting for TV spots and print ads in the past but largely with a comical streak. Here is an ad which is serious and aggressive in that context, to drive home the dangers of data theft. Agency: M&C Saatchi 2. Land Rover: traffic… Continue reading Royal Mail ‘heist’, Delta airport codes and more: creative ideas of the week