Talk about impact. Creative use of a medium where traditionally one thinks of a simple wrap around vinyl. Enough said. Agency: Bates Y&R, Copenhagen. Source: Epica Awards This campaign won a Bronze at the Epica Awards, 2009 for Innovative use of Traditional Media.
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I love it when unique, local perceptions come into play in an otherwise ‘global idea’. I am sure ‘shake proof digital camera’ has been rendered effectively in many ways across the world. But what better way to bring the idea alive than Asia’s very own 3-wheelers? Known as tuk-tuks or autos they are notorious for [...]
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