.@OrganicValley, @SNICKERS and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 15th April, 2016: Snickers, HelloFlo and more. Snickers: wrapper It takes a bold, confident brand to approve … Continue reading .@OrganicValley, @SNICKERS and more: creative ideas of the week

Good design: moat against competition for brands

There was an interesting discussion on what ails the design industry in India over at Storyboard featuring some industry insiders. Herewith some unsolicited thoughts on the subject: Good design is the best, often only, competitive edge The days of genuine, tangible product-driven USP are long over. Parity is the norm across brands in most categories. … Continue reading Good design: moat against competition for brands